Making the ESS visible Eurostat The ESS a

Making the ESS visible Eurostat

The ESS - a large international network, unknown to the European public and faced with challenges Eurostat

CHALLENGES § • Significant increase in the demand for data § • Tough competition from commercial data providers • • Requests for burden reduction • • Severe financial constraints Eurostat

WHY MAKE THE ESS VISIBLE? • To make the ESS known • To explain its work • To draw attention to the difference in quality between European statistics (ESS) and figures from other sources Eurostat

THREE MAIN COMMUNICATION ACTIONS • • ESS logo • • Dedicated ESS website • • Annual ESS Report Eurostat

LOGO • • • Vote held in 2011 to adopt this logo • • Designed in the UK • • Growing use across the ESS Eurostat

ESS WEBSITE • • Corporate information about ESS partners • • News, events, training opportunities, appointments and vacancies • • Not a duplication of national websites Eurostat

Eurostat

Eurostat

ESS REPORT • • The first publication expressing the views of the ESS • • Shows the most recent statistical developments and achievements • • Aims at politicians, academics and everyone interested in statistics Eurostat

WHO IS INVOLVED • • Editorial board - ESS members and Eurostat • • Writers / editors – Eurostat communication officers • • Approval process – all EU member states Eurostat

TABLE OF CONTENTS • • 1. 2. 3. 4. 5. 6. 7. About the ESS Key achievements in 2012 EU Council Presidency explained Denmark/Cyprus Measurement of well-being European Statistical Programme Future of the ESS Eurostat

IMPACT • • Communication tools are there. Their impact depends on the use of those tools by each individual ESS partner • • It is more difficult to communicate for a network than for an organisation • • It is a long process • • Initial feedback on the ESS Report positive Eurostat

• THANK YOU FOR YOUR ATTENTION! Eurostat