Making Sense of Data Qualitative Analysis Basics Tammy

Making Sense of Data: Qualitative Analysis Basics Tammy Horne, Ph. D. Well. Quest Consulting Ltd. (780) 451 -6145 thorne@wellquestconsulting. com www. wellquestconsulting. com

Analysis Basics: Qualitative �Qualitative analysis -- meaning often emerges from data during analysis – whereas quantitative analysis is mostly planned ahead �However, past research and experience can still be a guide to qualitative analysis 12/1/2020 2

Analysis Basics: Qualitative �Analysis starts while we’re still collecting data �We can adjust based on early learning (e. g. , sample more or fewer people; different types of people; modify questions to explore issues in more depth) 12/1/2020 3

Analysis Basics: Qualitative �Coding – labelling ‘chunks’ of data – e. g. , interviews with parents’ group may have codes like ‘meeting people’, ‘avoiding isolation’, ‘feeling supported’, ‘making new friends’, etc. �Compare new codes to prior codes as we go – Do they fit? Are more codes needed? Would we re-label any codes to broaden or narrow them? 12/1/2020 4

Analysis Basics: Qualitative �Check codes with other coders for consistency �Coding and looking for categories and themes is a process of constant comparison �We can group categories into broader themes – e. g. , ‘avoiding isolation’ category could become part of broader ‘social support’ theme 12/1/2020 5

Coding Example I only had four cigarettes today. I think that’s pretty good. This time last week I was still smoking at least 10 -12 a day. But it’s still hard Struggle sometimes – especially when I’m on Tempting Situations the phone or over at Sue’s. She still smokes a lot. (Phone, Smoking Fewer cigs a day Pride in self Friend) Confidence Strength But I know I can quit. Every day I’m feeling more able to resist the urge to smoke. I’m getting stronger. 12/1/2020 6

CATEGORIES AND THEMES: RURAL STAY-AT-HOME PARENTS NETWORK Meeting People Avoiding Isolation Children Meet Children Make Friends SOCIAL SUPPORT CHILDREN Children's Behaviour Children's Activities Feeling Supported Developing New Children's Influence Discussions About Friendships on Mothers' Participation Children Physical Activities Learning New Organizational Problems Facilities Activities ACTIVITIES Variety in Activities NETWORK PROCESSES Discussing Health Community Suggestions for Promotion Issues Involvement Improvement 12/1/2020 7