MAKING A DOLLAR or MAKING A DIFFERENCE INCREASING

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MAKING A DOLLAR or MAKING A DIFFERENCE? INCREASING ROI FOR CLUBS www. bigdave. com.

MAKING A DOLLAR or MAKING A DIFFERENCE? INCREASING ROI FOR CLUBS www. bigdave. com. au

Business Background 2000 weddings over 15 years 56% W. O. M. 99% Satisfaction Best

Business Background 2000 weddings over 15 years 56% W. O. M. 99% Satisfaction Best Reception Centre in Vic. 3 years in a row.

MAKE A CLUB POSTER! NAME & CLUB & PHONE SOFTWARE & TECHNOLOGY YOU USE!

MAKE A CLUB POSTER! NAME & CLUB & PHONE SOFTWARE & TECHNOLOGY YOU USE! BEST TIPS & TRICKS

HOW A CLUB REALLY WORKS GAMING FOOD BAR CAFE FUNCTIONS EVENTS ENTERTAINMENT SHOWS CONF

HOW A CLUB REALLY WORKS GAMING FOOD BAR CAFE FUNCTIONS EVENTS ENTERTAINMENT SHOWS CONF

BILL FREEDMAN RULES! This 20 -year research project Concluded that interior design and equipment

BILL FREEDMAN RULES! This 20 -year research project Concluded that interior design and equipment layout have a greater impact on player counts than marketing, management, and operations combined.

FREEDMAN’S DESIGN RULES 1. Segmented Venue NOT OPEN 2. Machines Near Lobby 3. Short

FREEDMAN’S DESIGN RULES 1. Segmented Venue NOT OPEN 2. Machines Near Lobby 3. Short Sight Lines NOT LONG LINES 4. The MAZE Effect! 5. Compact & Congested 6. Organised Equipment 7. Segregated Machines 8. Low Ceilings! NOT HIGH 9. Gaming Equipment is the decoration 10. Standard Decor NOT Themes 11. Avoid WIDE AISLE walk throughs 12. Multiple Gaming Ambiences

KNOW YOUR GAMING PLAYERS HIGH ROLLERS SERIOUS PLAYERS REGULARS DABBLERS $50 k p. a.

KNOW YOUR GAMING PLAYERS HIGH ROLLERS SERIOUS PLAYERS REGULARS DABBLERS $50 k p. a. $5 k - $50 k p. a. $500 - $5 k p. a. < $500

ATTRACTING HIGH ROLLERS • • • LONELY LADIES WILD BUSINESS MEN SHIFT WORKERS /

ATTRACTING HIGH ROLLERS • • • LONELY LADIES WILD BUSINESS MEN SHIFT WORKERS / FIFO WORKERS EMBEZZLERS & MONEY LAUNDERERS ETHNIC MARKETS – ASIAN etc

KNOW WHAT GAMERS WANT & DON’T WANT • • SAFE & SECURE ANONYMOUS EASY

KNOW WHAT GAMERS WANT & DON’T WANT • • SAFE & SECURE ANONYMOUS EASY & EFFORTLESS COMFORTABLE GOOD SERVICE OUTDOOR SMOKING LUCKY FREE • • LINKS TIERED REWARDS WINNING SOUNDS DECOR & DESIGN CLEAN SPECIAL VIP FEELING CARPARKING SERIOUS GAMING AMBIENCE

CLUB TARGET MARKETS • • Oldies 65+ Wealthies 45 -65 Tradies 25 -55 Sporties

CLUB TARGET MARKETS • • Oldies 65+ Wealthies 45 -65 Tradies 25 -55 Sporties 18 -35 Reps/Biz People Ladies Group G 2 – Parent & Gran. P Yuppies 25 -35 • • Tour Groups Travellers G 3 – Parties 3 Gens Backpackers Families – D, M & Kids Mummies (w/Kids) Kids < 18 Young 18 -25

GAMING FOOD STRATEGY Food is an Attraction for Gamers Value priced COMFORT FOOD Fast

GAMING FOOD STRATEGY Food is an Attraction for Gamers Value priced COMFORT FOOD Fast & Functional CARBS, FAT, SALT & SUGAR! Machine Snacks are Critical!

CAFE - CCC • Coffee, Cakes & Couch Area • Fast Service, Quick Coffee

CAFE - CCC • Coffee, Cakes & Couch Area • Fast Service, Quick Coffee • Adjacent to Gaming Area • Comfortable Couches – TV watching Attracts Ladies Market and Gaming Orphans

ENTERTAINMENT OFFER • • • Poker Mahjong Bingo Bridge Keno Tab CROSS SELL TO

ENTERTAINMENT OFFER • • • Poker Mahjong Bingo Bridge Keno Tab CROSS SELL TO GAMING ATTRACTS INTRAVERTED YOUNG GAMERS

FUNCTIONS & EVENTS AVOID Shows, Events & Functions that are DETRIMENTAL to Gaming TOO

FUNCTIONS & EVENTS AVOID Shows, Events & Functions that are DETRIMENTAL to Gaming TOO BUSY, TOO ROUGH, TOO ROWDY NO NIGHTCLUB! NO FIGHTS! WEBMARKETING RULES!

THE SNOWBALL EFFECT Your Function Space – Asset or Liability? Your Functions Database? Function

THE SNOWBALL EFFECT Your Function Space – Asset or Liability? Your Functions Database? Function Sales Effort (Targets)? Function Delivery - Promise & Deliver? Follow Up!!! “On a Roll……”

FIX YOUR UGLY BITS FIRST! GREAT FIRST Impression BAD Get the BUGS Out! LAST

FIX YOUR UGLY BITS FIRST! GREAT FIRST Impression BAD Get the BUGS Out! LAST Impression

REDUCE WAGES – ENGAGE YOUR TEAM ENGAGED NOT ENGAGED ACTIVELY DISENGAGED

REDUCE WAGES – ENGAGE YOUR TEAM ENGAGED NOT ENGAGED ACTIVELY DISENGAGED

CLUB DIVERSIFICATION • • • Accommodation Gym / Fitness Aged Care AMF Bowling Aqua

CLUB DIVERSIFICATION • • • Accommodation Gym / Fitness Aged Care AMF Bowling Aqua Golf Food Franchises Butcher Car Wash Ice Making Machine • • • Childcare Centre Kid’s Play Room Holiday Rentals Retirement Village Retail Rental Properties Commercial Property Dev Cemetery / Crematorium Entertainment Centre Nightclub

MAD or MAD? Making a Dollar then Making a Difference Valued Donations Intra Clubs

MAD or MAD? Making a Dollar then Making a Difference Valued Donations Intra Clubs DEALING WITH CHANGE

Making a dollar or Making a difference LessonsMaking a dollar or Making a difference Lessons
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The Anatomy of a Dollar Bill Dollar BillThe Anatomy of a Dollar Bill Dollar Bill
Currency US Dollar US Dollar USD 6 YENCurrency US Dollar US Dollar USD 6 YEN
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One Dollar Bill Ten Dollar Bill l lOne Dollar Bill Ten Dollar Bill l l
Tax Credit Reform Tax Credits Dollar for dollarTax Credit Reform Tax Credits Dollar for dollar
Potential Difference Voltage Potential Difference Potential difference orPotential Difference Voltage Potential Difference Potential difference or
Theories of Difference Making a difference with SimultaneityTheories of Difference Making a difference with Simultaneity
Increasing efficiency increasing return on investment in MediterraneanIncreasing efficiency increasing return on investment in Mediterranean
Increasing rice output increasing Pakistans exports Pakistan AgriculturalIncreasing rice output increasing Pakistans exports Pakistan Agricultural
INCREASING AND DECREASING FUNCTION 1 STRICTLY INCREASING FUNCTIONINCREASING AND DECREASING FUNCTION 1 STRICTLY INCREASING FUNCTION
HM Sales increasing 14 year of store increasingHM Sales increasing 14 year of store increasing
Increasing Your Emotional Intelligence Supplemental SelfStudy Presentation IncreasingIncreasing Your Emotional Intelligence Supplemental SelfStudy Presentation Increasing
Increasing Risk Lecture IX Increasing Risk I uIncreasing Risk Lecture IX Increasing Risk I u
Increasing School Readiness by Increasing Access to PreschoolIncreasing School Readiness by Increasing Access to Preschool
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NOT BURNING UPS INCREASING PROFIT WITHOUT INCREASING TRAFFICNOT BURNING UPS INCREASING PROFIT WITHOUT INCREASING TRAFFIC
Making Every Dollar Count Office of Children FamilyMaking Every Dollar Count Office of Children Family
Billion Dollar Reef When did the oil makingBillion Dollar Reef When did the oil making
An increasing aversion to difference and rising racialAn increasing aversion to difference and rising racial
From Making a Living to Making a DifferenceFrom Making a Living to Making a Difference