Make the lie big Make it simple Keep
Make the lie big Make it simple Keep saying it, and Eventually they will believe it Adolf Hitler
What is propaganda? • Propaganda is the use of the Media to aggressively promote one point of view. • Propaganda is ‘brainwashing’ of the public, convincing them of an ideological viewpoint.
What is Censorship? • Censorship is the suppression of speech or deletion of communicative material which may be considered objectionable, harmful or sensitive, as determined by a censor.
• The Nazi’s quickly recognised the value of the media. From the early days of the party they used aggressive advertising to promote the Nazi ideology
• Goebbels was in charge of ‘enlightening’ the German public. • Hitler gave him the title of Minister of Propaganda and Enlightenment.
What methods did the Nazi’s use? • Posters • Radio • Film • Newspapers
Posters • Posters are cheap and easy to distribute • Placed in prominent positions they act as a constant reminder of ideology • Can be used for many purposes
Vote Hitler
Death lies with Marxism
Posters advertising the film – The Eternal Jew
• "Health, child protection, fighting poverty, aiding travellers, community, helping mothers: These are the tasks of the National Socialist People's Charity. Become a member!"
Radio • Hitler is considered to have been one of the greatest public speakers of all time.
• Radio wardens appointed to report on people’s reactions to specific broadcasts • Provisions made for cheap radios called Volksempfänger (people’s receiver) • Volksempfänger could not pick up foreign broadcasts • Between 1932 -9 the number of families with radios rose from 25% to 70%
Film • Film was used to show Hitler in a positive light as often as possible. • The Nazi’s commissioned several films, each carefully portraying a certain image. • Film going quadrupled between 1933 and 1942.
• Nazi government bought up shares in 4 major film companies • Film going quadrupled between 1933 and 1942 • Over 1000 films produced during the Third Reich • By 1942 film companies completely state controlled
Newspapers • Censoring newspapers ensures that only the news you want people to read is available to the public • Nazi party members wrote many articles for the press, ensuring that the message was always positive • Many publications were banned
• 1933 there were 4, 700 daily newspapers, 3% controlled by NSDP • 1944 997 daily newspapers, 82% controlled by NSDP • From 1933 all editors and journalists had to be accredited by Goebbels
Music • Germany had a rich classical tradition which suited the Nazi’s cultural propaganda objectives • Jewish composers, e. g. Mahler and Mendelssohn were banned
How successful was Nazi propaganda? • It strengthened support for Hitler, but not its policies e. g. anti-Semitism • Nazi’s gained support from propaganda when it played on traditional German prejudices such as nationalism and a fear of Bolshevism. • May not have appealed to all groups in German society.
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