MAJOR RECORD LABELS Vs INDEPENDENT RECORD LABELS Brainstorm
MAJOR RECORD LABELS Vs. INDEPENDENT RECORD LABELS Brainstorm what you know already
MAJOR RECORD LABELS SONY One of the BIG 3 (Universal / Warner) HORIZONTAL INTEGRATION ) In this case, Sony Corporation owns multiple companies at the same stage: - Columbia Records, RCA Records, Epic (various) - Arista Nashville (Country) - Okeh Records (Jazz) - Def. STAR Records (Rock/Pop) WHY?
MAJOR RECORD LABELS SONY One of the BIG 3 (Universal / Warner) VERTICAL INTEGRATION ) Production – ACID Pro 7 (music production software) created by Sony and used in their self owned production studios etc. Manufacturing – Sony owns their own manufacturing companies for hardware/electronics – Sony DADC manufacture CDs Distribution Marketing Consumption Distribution – RED Distribution: Sony owned distribution and marketing company / VEVO have a partnership with Sony (link ads on You. Tube) Marketing – Advertising / X Factor Consumption – Sony Walkman MP 3 players / Sony Xperia Phones / Sony Unlimited / VEVO
BEYONCE BUDGET? Production Benefits? Distribution? How does Beyonce benefit?
INDEPENDENT RECORD LABELS XL Recordings Releases only an average of six albums per year
Radiohead BUDGET? Production Benefits? Distribution? Sales/Profit? How do Radiohead benefit?
• TASK: reflect on the benefits and disadvantages of signing to a major and independent record label.
Quantum of Solace • How many different links can you make to SONY? Music Film Consumption?
- Slides: 8