Mainstreaming Concept Mainstreaming www veneteu com Judith Riessner

Mainstreaming Concept Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

Contents 1. Definition 2. Process 3. National Mainstreaming Goals – Target Group - Means 4. European Mainstreaming Goals – Target Group - Means 5. Sustainability 6. Gender Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

Definition Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

Mainstreaming means… …To ensure that validated and successful innovations reach a wider audience and impact on policy and practice Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

Process Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

Innovation DPs develop and test new ways Valididation Find out what works (or doesn’t) under which conditions Define transfer potential Dissemination Distil the lessons learned and communicate it Transfer Make result available to influencing parties (horizontal and vertical mainstreaming) Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

National Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

National Mainstreaming: Goals Create awareness of VENet model in TCA Countries – Disseminate information – VENet is presented within PR of national project (extra bonus) Convince National Decision Makers – Use contacts and structure for dissemination – Helps recognition and certification Secure Sustainability – Try to find follow up projects for regional VENet models – Try to embed it in existing structure Pave Roads to Brussels – Get contacts of national reps of European networks Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

National Mainstreaming: Target Group • • Institutions, Organisations to initiate, manage…VENet Multipliers, Ministries, other Public Administration Organisations of Vocational Education Strategic Partners with their contacts and influence on European Organisations and networks • Individuals, Institutions, Organisations with contacts and influence Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

National Mainstreaming: Means Other DPs – Exchange of experience – Check possibility of cooperation and synergies (events) VENet Newsletter – Distribute it to all operative and strategic partners – Compile a distribution list of other addresses (use national A 3) Media Presence – Cooperate with A 3 to make sure VENet is always included – Use media of strategic partners Publications of National DP – Contribute TCA articles and information to all A 3 publications Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

National Mainstreaming: Means Website – – – Create a link to VENet from national website Write about TCA under “news” on national website Notify people and organisations about new website (distribution list!) Put VENet address in signature of e-mails Metadata Territorial Employment Pacts (TEPs) – Make it clear to them that there is a generalised model beyond the national one – See them as a means for sustainability – Realise their regional, national and European network as a chance Contacts, Networking, Contacts… – Participate in events, symposia, etc. and NETWORK Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

European Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

European Mainstreaming: Goals Create awareness of VENet model in European Countries – Disseminate information in TCA countries and get on European level via their networks Get contacts to persons in European Institutions – Institutions that may influence future programmes and policies such as Commission, EP, Europ. Economic and Social Comm. , Comm. of Regions Try to get into a “European Newsletter” – Get VENet mentioned in NL such as the ones from the Commission, CEDEFOP, ESF etc. – These reach a broad audience interested in the topic and indicate trends Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

European Mainstreaming: Goals Try to make it into a EU database as “Good Practice” – After testing the VENet model it has to be proofed that it is innovative, effective, sustainable, reproduced, transferable and policy relevant Get Influential People together at Final Event – Check with people “at the helm” how VENet model could be incorporated into future programmes and policies – Find out what it still needs to be considered Lay Foundation for Survival of VENet Model after TCA – Ideally impact on policy and get VENet model incorporated into new programmes Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

European Mainstreaming: Target Group • ENSIE • TEPs, EUREGIOs • Other European Networks (Networks of Strategic Partners, Thematic Groups…) • Commission, EP, Advisory Bodies such as the European Economic and Social Committee or the Committee of Regions Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

European Mainstreaming: Means Territorial Employment Pacts (TEPs) – Make it clear to them that there is a generalised model beyond the national one – See them as a means for sustainability – Realise their regional, national and European network as a chance Website – – – Create a link to VENet from national website Write about TCA under “news” on national website Notify people and organisation about new website (distribution list!) Include. VENet address in signature of e-mails Metadata VENet Newsletter – NL summarizes VENet so far and could be distributed to any interested person or institution (attach it to inquiries) – Compile a distribution list of other addresses (use national A 3) Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

European Mainstreaming: Means New Publication – Content like summary of 3 NL – English only, check with Support System Strategic Partners, Networks, Politicians – Function as “door openers” to their European Networks – Contacts have to be built up nationally ENSIE – Next meeting in October (Charlotte) – Contacts and names through ENSIE – Use their network for dissemination Direct contacts to Decision Makers – Via regional representation (Styria House) – Via national Politicians (EPs) – Via Internet and various Newsletters Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

Final Event Idea – Small and efficient event with decision makers from European Institutions – To make them come, organise event in Brussels Programme – About 30 (? ) people (incl. TCA) – Presentation, discussion about VENet model during working time – Maybe additional bigger event in the evening Extra – Take the chance in Brussels and meet people and lobby… Venue – Styria House in the centre of Brussels Date – February 2007 (fix date in Sept. /Oct. 2006) Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

Sustainability Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

• To position the adaptation of the “VENet” Model in the TCA countries and thus still have a structure to use • If right people get interested and the political will is there, VENet might be incorporated into programmes through direct contacts to EU institutions or after the final event… • The Chamber of Crafts in Poland will survive VENet and still function as a contact for interested parties and thus also support systems lasts • Most probably our website will still be hosted (for free) after March 2007 (Julia) Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

Gender Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

• Use gender sensitive language • Select pictures by avoiding stereotypes • Equally represent and value qualities and performances of women and men • Distinguish used statistics according to gender • Consider which media attracts which gender • Disseminate information equally between men and women • Try to find female and male allies and lobbyists • Choose times and venues for events that equally suit women and men (duty of child care, accessible for push chairs) Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06

Thank you for your patience! Mainstreaming www. venet-eu. com Judith Riessner, 3 rd. TCA Meeting in Werl, May 06