Magento Overview How to Start a Magento Business
Magento Overview How to Start a Magento Business Ngo Van Trung OSS Founder & CEO Trungnv@oss. com. vn
Agenda v Introduction v Architecture Overview v Introductory Features and Functionality Demonstration v How to Start a Magento Business?
Magento Company Platform • Founded: 2001 • 60, 000+ Merchants • 115+ employees (and continuing to grow) • Translated into 60+ languages with strong world-wide traction • Headquarters: Los Angeles, CA • Increasing Revenues and Profitable Every Year • Named in 2009 Forrester Wave™ of B 2 C e. Commerce Platforms • Named in Forrester’s 2010 Market Overview: Global e. Commerce Solutions Report “Magento is the world’s fastest growing e. Commerce platform. ”
Vizio
Fox
Flexibility with Enterprise Support and Functionality
Architecture • Extensible and Upgradeable Architecture • Architecture Maintains Upgradeability with Customizations • Core • Local • Community • Complete Flexibility on Design Look and Feel • MVC Architecture • Core API opens platform for integration • Supports both SOAP and XML RPC protocols • Catalog • Customer • Order
Structural and Content Blocks
Templates and Design
Features and Functionality • Site Management • Multi-Store Management • Search Engine Optimization • Catalog Browsing • Product Browsing • Marketing and Promotion Tools • Checkout • Reporting and Analytics
Site Management • Content Staging and Merging • Restrict Access per Store(s) • Multi-Lingual and Currency • Upgrade Management • Admin Roles and Users • Content Testing and Management
Multi-Store Management • Flexible Management for Many Business Uses • Multiple Brand Sites • Localized Versions of Sites • Main and Micro-Sites • Private Sales Sites • B 2 C and B 2 B
Search Engine Optimization • 100% Search Engine Friendly • Search Engine Site Map • URL Rewrites give full control of URL's • Meta-information for products and categories • Auto-generated Site Map for display on site • Auto-Generated Popular Search Terms Page
Catalog Browsing • Dynamic Attribute-Based Catalog for Flexibility • Layered Navigation • Product Comparison • Recently Viewed and Compared • Product Reviews and Ratings • Landing Pages, Banners and Personalized Content • Configurable Sorting
Product Browsing • Configurable Attribute Based Detail Pages • Multiple Images and Zoom • Reviews and Ratings • Product Tags • Flexible Display Options • Simple (one SKU) • Configurable (Style Displayed with Selection) • Grouped (Multiple SKU’s can be displayed/ordered) • Bundled (Custom Configures Product or Kit) • Downloadable and Virtual
Marketing and Promotion Tools • Rule-Based Promotions • Customer Segmentation • Personalized Content Display • Private Sales • Rule-Based Association of Upsells, etc.
Checkout • Dozens of Payment Gateways • Alternative Payment Methods (Pay. Pal, Google Checkout and Checkout by Amazon) • One-Page Checkout • Checkout as Guest • Use Existing Account • Ship-to-Multiple Addresses Checkout • Real-time rates from Major carriers • Store Credit and Gift Cards
Reporting and Analytics • Dashboard view and Reporting module • Logging of Administrator Actions • Integrated with Google Analytics and Website Optimizer • Reports configurable and exportable • Sales Report • Abandoned Shopping Cart Report • Most Purchased Products Report • Search Terms Report • And more
How to Start a Magento Business? • Is it easy to build an extension? • What is the most important? • Sell your extensions on magento-connect. • Sell your extensions on Magestore. com
Is it easy to build an extension?
What is the most important?
http: //www. magestore. com
Thanks For Listening!
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