Magazine Front covers Why do readers pick a
- Slides: 10
Magazine Front covers • Why do readers pick a magazine? • What are key elements that attract readers to buy? ?
Key Elements on a cover Label the following (masthead, cover lines, bar code and dateline, price, main image (this will be you), cover lines, main cover line
Lets look at the elements of a cover and mark these elements.
Key Elements on a cover • Masthead Price • Cover lines Main Image Cover lines Main Cover line • Bar code and dateline Cover lines
Masthead • Masthead This is the “brand of the magazine and uses the same font and design each time so readers look for that particular “brand” It is large so that the readers can quickly see it at a glance when skimming the mags. STANDS OUT The readers can instantly recognise the magazine label… Often in PINK - a “girlie” colour that would appeal to younger teens The name sounds like a girl’s name and this fits with the idea of it being a “friend “ to you. The name was tested on focus groups of target readers who liked this name
Cover Lines • Cover lines are the lines of print on a page, they can “tempt” the reader in by giving you clues to the content • Cover lines Fashion is a key aspect of the cover lines that would appeal to the target audience… Note the different stories Use a variety of FONTS and Sizes of type. This gives it a relaxed, puttogether feel Use of yellow and white Main Cover line is largest font, features a singer that would appeal to the age group Cover lines
Price At $5. 90 this is able to be purchased by teenagers
Main Image Use of image that would appeal to teens…fits the idea of a beauty and fashion role model Large picture surrounded by cover lines placed over the image Note how she is looking directly at you
Other elements • Note cover lines that feature competitions that would be of interest to the readers Carefree • Note direct appeal to readers “your wardrobe” • Glossy look to go with idea of style SIZE A 5 will fit in handbag • Note links to possible prizes that would appeal to teens interested in fashion Note attraction of COLOUR…. green background with yellow and white
The cover is the key to getting an audience • Masthead Price • Cover lines Main Image Cover lines Main Cover line • Bar code and dateline Cover lines
