Magazine Cover Design How have magazine covers changed
- Slides: 9
Magazine Cover Design How have magazine covers changed with the passing of time ?
Early magazines - 1900 Are these covers colourful ? No – Colour printing as we now know it wasn’t available until the 1950 s Are these covers intersting ? No – The people that bought them were wealthy and wanted the new magazines that became available. Only since the 1960 s have magazines really fought to get their market
The 1920 s and 1930 s Magazines become stylish. There is nothing to say what is inside the magazine. The covers were ‘posters’ for the magazine itself
Mixing Lettering and Images • Some magazines did mix images and lettering – even in the 1920 s and 1930 s. This is the style we see most of all today
Recent magazines now need to tell everyone what is inside http: //aejmcmagazine. bsu. edu/Testfolder/
How to design a cover ….
Ø Masthead The name of the magazine displayed in the typeface in which it is designed. This is the visual branding of the title and is usually done in a unique typeface to be very recognisable Ø Dateline Month and year of publication, often with the price. Note that a monthly magazine usually hits the news-stands the month before the cover date Ø Main image In the case of this cover there is a single image of the model Shania. It is used in a classic way, the face is big enough to make an impact on the newsstand, with the model making full eye-contact Ø Coverlines This magazine uses a lot of cover lines, which are distributed around the main image without detracting from it too much Ø Main cover line This is very large - taking up about a quarter of the cover area - and comes in three layers, each with a different colour. Ø The title must be easily recognisable in a display of dozens of competitors. The start of the masthead is important here Ø Bar code Standard barcode used by retailers Ø Selling line Short, sharp description of the title's main marketing point http: //www. magforum. com/cover_secrets. htm
Type faces (lettering) is often special and designed for a magazine to reflect what the magazine is all about. It should be ‘eye-catching. ’
What to do next …. • Make a list of all the features we have to include in a cover design • Decide on a magazine that you are interested in. Magic, Music, Sport, etc • Design a typeface that suits a magazine you would like to design for.