Magazine Audiences By Racheal Leonard http www bauermedia

Magazine Audiences By Racheal Leonard http: //www. bauermedia. co. uk/brands/grazia

Bauer company Bauer media is the company I have decided to research into. I have also chosen one magazine from the website and analysed its data from its target audience to team values. The business became part of the Bauer Media Group, Europe’s largest privately-owned media group, in 2008. Founded in Hamburg in 1875 and now in its fifth generation of family ownership, the Bauer Media Group operates in 19 countries including the UK, Germany, Poland, Australia, New Zealand the USA and has 11, 000 employees worldwide.

My Chosen Magazine ; My chosen magazine to analyse is GRAZIA. Grazia is a weekly women's magazine that was created in Italy, Milan with international issues printed in Australia, Bulgaria, China, France and Germany. I have picked this magazine because I am highly fascinated in fashion and the content of the magazine interests me because the images and information the magazine portrays is good to read. I also believe the magazine inspires many higher audiences but makes a majority feel insecure about their own bodies.

History and Values 'Brave, bold, innovative' The first issue of ‘GRAZIA’ was published in Italy, Mondadori in 1938. The magazine was modelled on the American magazine Harper's Bazaar which as very popular at this point in time. The company over the years has promoted animal safets, different vets and requested donations and help from its audience all over the world. GRAZIA has also had a few articles aimed at cookery and food recipes which relates to its target audience being 25 -45.

The purpose of research into target audience One main purpose of researching into target audience is profit and money. Bauer want to make sure they are attracting the right people s that they can make money of there magazines and research. Without researching target audience they could be aiming it at males and actually its females that should be interested. For example GRAZI magazines audience is middle ages women. Another purpose of researching into Bauer's target audience's would be so that the company can get an understanding of their audience. For example they can explore what they want to see and read through secondary and primary research. By understanding their audiences interests more it will create popularity towards their business and magazines.

Grazia is both a lifestyle and a brand with a strong identity a highly dynamic network in a constantly expanding scenario. and Elegant but also witty, easy but sophisticated represents the peak of journalistic excellence A DESIRE TO INNOVATE Grazia Values stylishly presented and capturing the true spirit of the moment Effortlessly delivered sassy and international

TARGET AUDIENCE The ideal ‘GRAZIA’ reader is aged 25 -45 year old women and is more AB profile in comparison to such high end magazines like Vogue and ELLE. The ideal reader is confident, sassy and a modern women that is possibly international or has a high knowledge of the world around her involving fashion. GRAZIA magazine is not recommended for men or teenager. This may be because they wont understand the referrals or the topics discussed are not as such a particular interest to them, as it would be to a 30 year old women.

Ideal target audience profile • • Middle aged women Art teacher Big interest in fashion Reads magazines • Middle aged women • Fashion designer • Single • Enjoys visits to the library • Textiles teacher • Enjoys newpapers and fashion blogs • Spends time with artists • • Middle aged woman Interested in art Reads magazines Textile interested

An exploration of the methods • No matter what questions you ask, always consider the customer's perspective and for Bauer to explore their target audiences, they use a variety of methods. Quantitative and Qualitative data are very popular ways to explore and research what types of audiences they want to be attracting. • Quantitative data is data which can be measured and is usually numerical based, so Bauer • Qualitative data is data which is not numerical for example using a Focus group to ask questions and gather information on an in depth level. Bauer can use this method to create questions based on there favourite genre magazine. • Secondary research is Bauer researching using google, magazines and other research sources to discover what kind of area they need to be looking for brands etc. • Primary research, they can use this by making questionnaires, gathering peoples opinions on what they think the best way to find out their perfect magazine target audiences. They could ask questions to strangers and create questionnaires for the general public.

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Bibliography • http: //www. bauermedia. co. uk/brands/grazia • https: //en. wikipedia. org/wiki/Grazia • https: //marketingland. com/research-audience-90118