MADISON SMILEY Problem Dogs are a HUGE responsibility

MADISON SMILEY

Problem Dogs are a HUGE responsibility Busy, employed dog owners have little time to give their dogs attention 1. Dog care Grooming, training 2. Socialization 3. Exercise Survey 21% of dog owners reported that their dogs don’t get regular exercise 67% believe their dogs should get more exercise and socialization Follow-up Survey: 77% said they would be interested in a dog care service located in places they are already going

Solutions Provide dog care in various convenient locations when dog owners are busy and need a clean, safe and fun place for their pet. Bedrooms and crates available Play area Indoor lawn: K 9 Grass Water fountains Grooming services Training programs Mobile app – view accommodations, make reservations, view dog on webcam

Unique Value Proposition “Keeping Your Dog Busy When You Are” 4 C’s: “Cleanliness, Competence, Communication, Convenience” Cleanliness=Always clean facilities, ensuring a healthy and safe environment Competence=Highly trained staff who care about your dog as if it was their own Communication=Fun and interactive ways for our staff to keep you up to date on how your dog is doing throughout the day Convenience=Dog care in places (multiple locations) where people are already going Affordability Monthly membership program Multiple dog discount (20%) Can request for multiple dogs in the same family to stay together

Customer Segments Aims to market towards all dog owners, providing something for everyone with its large product mix Geographic Demographic Suburban and urban areas Middle class, ages 20 -50, particularly females Psychographic Busy, on-the-go lifestyles Value their dogs and their wellbeing

Channels Stand alone locations 1 st location: South Lake Union, Seattle (grocery, yoga, gym, apartments) Seattle has more dogs than children Gyms Malls Hotels Apartment/condominium complexes Large corporate offices Generates foot traffic and revenue not only to Pawsitive Playtime, but to the host businesses as well.

Revenue Streams Model: Day Care Maximum 6 hours Includes 2, 30 min playtimes Day care, overnight care, training, grooming, a Overnight Care la carte services 9 pm-9 am Services can be bought separately or in the form of a membership Lifetime Value: Cost for Each Individual Service (A la Carte) $32 Avg customer lifetime value: $1, 862 Every guest’s overnight stay includes: meals, bedding, and walks with trainer 24 -hour care Personal Training Includes basic training, special skills, and conferences with dog owner. $52 30 minutes – $22 1 hour – $42 Grooming Bath – dependent on dog breed Hair Cut – dependent on dog breed Teeth Cleaning – $11 Nail Clipping – $9 Additional Playtimes Individual/Small Group Play Treats Membership Programs Platinum Gold Silver $7 $10 $5 Revenue: $653, 040 (annually) Gross Margin: $243, 290 (annually) $27 $752/month $624/month $512/month

Cost Structure Customer Acquisition Costs: Marketing Costs – $19, 700 Website Social media: Primarily Facebook Instagram, Twitter, Snapchat Distribution Costs: $52, 000 per location Human Resources Costs: $313, 000 Additional Costs: One time supplies – $24, 300 Monthly supplies – $750

Revenue and cost projections year 1 on opening 3 locations 1 st: 1 stand-alone site at 50% (based on start-up/ramp period) 4 th Qtr 3 rd Qtr Costs Sales 2 nd Qtr 2 nd: fully operational 3 rd: 2 nd location – gym 4 th: 3 rd location mall 1 st Qtr 0 100 200 300 400 (In thousands) 500 600

Key Metrics Measure progress of key activities Location effectiveness Marketing effectiveness Staffing recruitment effectiveness Measure customer satisfaction through monthly feedback and referrals Measure customer retention rates through membership programs and renewals

Competitive Advantage No other business model like Pawsitive Playtime on the market – first to market this concept High quality service Pride in our unique and excellent business model Quality of employees is valued highly Each professionally trained and well informed Compensation and incentive programs attract and retain employees All creating a pawsitive environment with pawsitive results!

Conclusion Requesting $200, 000 to acquire the site, supplies, hire and train staff, website creation and drive marketing efforts Thank you!