Machine Learning A cybersecurity FRIEND to beat the

Machine Learning: - A cybersecurity FRIEND to beat the bad guys - Fred Streefland Cyber Security Strategist EMEA

AGENDA How to secure an organization? • Introduction • Speaker “The • non-technical/pragmatic Palo Alto Networks • AI or Machine Learning? approach” • The challenges of today’s world • Machine Learning in Cyber Security (Palo Alto Networks’ approach) Fred Streefland Sr. Product Marketing Manager EMEA

INTRODUCTION (SPEAKER) 4

INTRODUCTION (PALO ALTO NETWORKS) 85 of Fortune 100 European presence rely on Palo Alto Networks 48, 000+ customers in 150+ countries Europe, Middle East and Africa (EMEA) headquarters in Amsterdam, since 2013. Nearly 70 Palo Alto Networks Academy Program partners and education institutions in more than 18 EU Member States 63% of the Global 2 K are Palo Alto Networks customers 5 | © 2018 Palo Alto Networks. All Rights Reserved.

ARTIFICIAL INTELLIGENCE ? MACHINE LEARNING ?

Artificial Intelligence: software that becomes aware of its own existence and can make thoughtful decisions. Rick Howard, CSO Palo Alto Networks Machine Learning: a software-development technique used to teach a computer to do a task without explicitly telling the computer how to do it. Sam Debrule, co-founder of the Voice of Machine Learning journal

AGENDA How to secure an organization? • Introduction Speaker “The • • non-technical/pragmatic approach” Palo Alto Networks • The challenges of today’s world • Machine Learning in Cyber Security (Palo Alto Networks’ approach) Fred Streefland Sr. Product Marketing Manager EMEA

INSTRUMENTED & INTERCONNECTED WORLD

COMPLEX ORGANIZATIONS

DEMANDING CITIZENS

COMPLIANCE & REGULATIONS

DIVERSE, EVOLVING AND HIGHLY AUTOMATED ADVERSARY SOPHISTICATED THREAT

SOPHISTICATED MALWARE SPREADING New infection every 3 seconds After…. 1 minute = 2, 021 instances 15 minutes = 9, 864 instances 30 minutes = 45, 457 instances

HIGHLY AUTOMATED ADVERSARIES 15 | © 2017, Palo Alto Networks. All Rights Reserved.

CHANGE CYBER SECURITY

AGENDA How to secure an organization? • Introduction • Speaker “The • non-technical/pragmatic Palo Alto Networks approach” • The challenges of today’s world • Machine Learning in Cyber Security (Palo Alto Networks’ approach) Fred Streefland Sr. Product Marketing Manager EMEA

SECURITY OPERATING PLATFORM Threat Prevention URL Filtering Wild. Fire Auto. Focus Logging Service Magnifier Mine. Meld CLOUD-DELIVERED SECURITY SERVICES Distributed users, apps, and data | Delivers flexibility and speed; increases risk NETWORK SECURITY 18 | © 2018 Palo Alto Networks. All Rights Reserved. ADVANCED ENDPOINT PROTECTION CLOUD SECURITY

WILDFIRE Machine Learning Static Analysis NGFWs Dynamic Analysis Wild. Fire Bare Metal Analysis Cloud 1 2 NGFWs, Aperture, and Traps send unknowns or suspicious files and links to Wild. Fire analyzes the unknown, renders a verdict, and shares threat intelligence 19 | © 2018, Palo Alto Networks. All Rights Reserved. Endpoints 3 Automatically reprogram NGFW and endpoints to protect against new threat

TRAPS Wild. Fire Phone/Tablet Laptops 20 | © 2018, Palo Alto Networks. All Rights

MAGNIFIER Magnifier behavioral analytics THREAT DATA & LOGS MACHINE LEARNING NETWORK 21 | © 2018 Palo Alto Networks, Inc. All Rights Reserved. ENDPOINT CLOUD • Save analyst time • Speed insight • Find stealthiest threats

CYBER SECURITY

Thank you for the attention! fstreefland@paloaltonetworks. com