M 01 HERITAGE TOURISM INDUSTRY PART 02 HERITAGE

M 01: HERITAGE TOURISM INDUSTRY PART 02: HERITAGE ATTRACTIONS

Heritage Attractions and the TOURi. BOOST Project – Discussion Topics • Supply-Demand Convergence • Supply Modes • Global Distribution Systems • Sense of Place • Tourism vs Heritage Tourism • Visitor Perceptions • Familiarity • Travel Motivation • Accessibility

Archaeological Heritage • „All vestiges of human existence and consists of places relating to all manifestations of human activity, abandoned structures and remains of all kinds (including subterranean and underwater sites), together with all the portable cultural material associated with them” (ICOMOS International Charter for Archaeological Heritage Management, 1990)

Historic Centres • Historic centres of larger towns • Entire historic towns and cities • Historic villages or tightly arranged settlements located on hilltops or steep terrain

Museums and Collections • Museums, art galleries • Cultural centres • Performance spaces for the presentation of contemporary, classical or traditional music, dance, literature or ceremonies

Places of Worship, Pilgrimage Sites • Churches, mosques, temples, synagogues, monasteries and funerary settings • Spirituality emphasized by architectural, spatial, artistic and ceremonial traditions • Continuing ceremonial or religious practices or archaeological remnants of past practices

Industrial Heritage • Redundant industrial complexes • Mines • Transportation networks • Technological installations • Major defense related installations

Battlefields • Niche market • Interpretation of events = Dual dialogue Communication challenge

Modern Architecture • Opportunities for the communication of renewal and revitalization • Possible urban conservation strategy - introduction of modern buildings into the heritage fabric of old centres • The „Bilbao Effect”

Traditional Craftsmanship • Great variety of form and function, e. g. clothing, tools, jewellery, storage containers, decorative art and ritual objects, musical instruments, household utensils etc. • Double goal • Encouraging craft-workers to use traditional skills and materials to ensure the perpetuation of traditional knowledge and preserve cultural diversity • Promoting innovations to keep the products relevant and competitive • Living Human Treasures programme of UNESCO (1993 -2003)

Culinary Heritage • Major role in destination marketing • Increasing interest in gastronomy and wine/beer etc. • Visits to food producers and food production regions, food festivals, restaurants, tasting

Performing Arts, Festivals and Events • Cinematographic art • Theatre (opera/contemporary/classic/ theatre festivals etc. ) • Dance performances (ballet/contemporary dance performances/dance festivals etc. ) • Music (folk/jazz/rock/traditional/classic/ concerts/live performances/music festivals etc. ) • Other (circus, magic shows etc. )

Themed Routes, Heritage Trails • Tourist product • Interpretation tool • Natural and manmade attractions • Existing physical/geographical route • Route created for tourism/cultural or other purposes

Digital Cultural Heritage • Electronic publications, records of activities, electronic databases with various themes (e. g. cultures, history, geography etc. ). • GPS applications • Podcasts - audio guides to discover a territory