Lund Managing mobility Lund style Lunda Ma Ts

Lund Managing mobility Lund style

Lunda. Ma. Ts The Strategy

Lund Life is good… How to have an attractive and sustainable city in the future? “…development that meets the needs of the present without compromising the ability of future generations to meet their own needs” Brundtland Commission, 1987

Lund Lessons learned

Lund Changing behaviour. . . rather than attitudes

Lund Concrete offers… Test commuters so far… • Car drivers try public transpo for one month • A monthly pass for free • 740 test commuters so far • 50 percent continue • 40 percent one year later …rather than pretty adds

Lund Communication. . . • both way: ”do something together” • find a common ground and behaviour • meetings and dialog . . . rather than information • one way: ”I want you to know this” • satisfy the informers need more than the recipients

Lund Dialogue and targeting… …rather than large scale marketing

Lunda. Ma. Ts so far • • • Strong support among the public Behavioural changes noticeable Lunda. Ma. Ts result up to 2, 5 % less car traffic than without Lunda. Ma. Ts Combining soft and hard measures Political debate and consensus Long term commitment

Lund New habits • 19 % say that they've changed their behaviour • 52 % to walking/cycling • 42 % to public transport • 6 % carpool more

Lund The future challenges • Sustainable growth/Decoupling • New life style/New mobility culture • Influence the planners of tomorrow • Regional cooperation • Leisure travel • How to keep up? • Be an inspiration? Run out forever

Lund The cradle of time geography Source: Professor Shih-Lung Shaw, Dep. of Geography, University of Tennessee

Lund Integration of Mobility Management and spatial planning • How do we organise our every-day life?

Lund Compensating for our conference travel emissions… : • Mainly vegetarian, organic and locally produced food • Local trips by bike and bus ing n r a W sick r a C d foo

Lund Into the future! Questions? paivi. elmkvist@lund. se