LUIGI NIGRI European Commission DirectorateGeneral for Regional Policy

LUIGI NIGRI European Commission Directorate-General for Regional Policy Tel. 00322 296 48 28 Fax 00322 296 60 03 UNION EUROPEENNE E-mail: luigi. nigri@cec. eu. int

REGULATION (EC) 1159/2000: TWO MAIN INNOVATIONS: THE COMMUNICATION PLAN THE EVALUATION OF COMMUNICATION ACTIONS EUROPEAN UNION

EVALUATION: ASSESSING THE QUALITY AND EFFECTIVENESS OF COMMUNICATION ACTIONS EUROPEAN UNION

Point 4. 2 of the annex : INFORMATION on THE QUALITY AND EFFECTIVENESS…. SHALL BE SUBMITTED TO THE MONITORING COMMITTES by THE MANAGING AUTHORITY EUROPEAN UNION

EVALUATION: EFFECTIVENESS and QUALITY INDICATORS OF ACTIONS, TOOLS, STRATEGIES EUROPEAN UNION

CONNECTING EFFECTIVENESS AND REGULATION OBJECTIVES: BEING EFFECTIVE = CAPABLE of achieving the REGULATION OBJECTIVES EUROPEAN UNION

THE REGULATION OBJECTIVES: TRANSPARENCY and AWARENESS EUROPEAN UNION

THE REGULATION OBJECTIVES: MORE TRANSPARENCY and AWARENESS EUROPEAN UNION

TRANSPARENCY: transferring knowledge about how to have access to funds EUROPEAN UNION

EVALUATION OF TRANSPARENCY: assessing whether the potentiel beneficiaries know more about how to access to funds EUROPEAN UNION

MORE TRANSPARENCY: MORE APPLICATIONS EUROPEAN UNION

MORE VISIBILITY for: 1. THE JOINT ACTION 2. THE TASKS OF THE FUNDS 3. THE PART-FINANCING 4. THE RESULTS OF THE JOINT ACTION EUROPEAN UNION

MORE VISIBILITY for: 1. EU –MEMBER STATES WORKING TOGETHER 2. REDUCING SOCIAL and ECONOMIC IMBALANCES 3. THE PART-FINANCING 4. THE RESULTS OF THE JOINT ACTION EUROPEAN UNION

Europe and Scotland Making it work together

MORE VISIBILITY for WHOM ? THE PUBLIC OPINION THE POTENTIAL BENEFICIARIES EUROPEAN UNION

VISIBILITY and AWARENESS: MORE VISIBILITY TO CREATE MORE AWARENESS (MORE KNOWLEDGE WITH THE TARGETED AUDIENCES) EUROPEAN UNION

THE QUALITY OF COMMUNICATION ACTIONS: THE QUALITY LEVEL AS ACKNOLEWDGED BY THE TARGET AUDIENCES EUROPEAN UNION

EFFECTIVENESS : (TRANSPARENCY + AWARENESS : TO BE ASSESSED AT A GLOBAL LEVEL EUROPEAN UNION

EFFECTIVENESS : EACH ACTION SHOULD CONTRIBUTE TO + TRANSPARENCY + AXARENESS EUROPEAN UNION

QUALITY : TO BE CHECKED AT A MORE INDIVIDUAL LEVEL (TOOL - ACTION) EUROPEAN UNION

EVALUATION: A LOT CAN BE ASSESSED TRANSPARENCY and AWARENESS MUST be assessed EUROPEAN UNION

EVALUATION: CHECKS COHERENCE OF ACTIONS AND TOOLS WITH THE REG. OBJECTIVES EUROPEAN UNION

THANKS A LOT FOR YOUR ATTENTION EUROPEAN UNION