LSST Communications Coordination Suzanne Jacoby LSST Communications Manager

LSST Communications Coordination Suzanne Jacoby, LSST Communications Manager LSST 2017 Project & Community Workshop April 15, 2017

Breakout Game plan … Goal 1: Understand current state of LSST Project Office Communications Team & Strategic Plan Development Goal 2: Gain familiarity with LSSTPO / SLAC/ IN 2 P 3 Communications capabilities and plans Goal 3: Identify opportunities for leveraging and coordinating efforts for the next 12 – 18 months. LSST 2017 - Tucson, AZ - August 14 - 18, 2017 2

Project Office Communications Team ~2. 2 FTE under the leadership of Beth Willman: �Suzanne Jacoby – Communications Manager (0. 6) �Kristen Metzger – Science Writer (50/50 with EPO) �Ranpal Gill (Strategic Planning, 0. 25+) �Emily Acosta – Web & graphics (0. 75 COMM/ 0. 25 EPO) �Amanda Bauer – EPO Lead (0. 1) Communications-Team@lists. lsst. org LSST 2017 - Tucson, AZ - August 14 - 18, 2017 3

Strategic Plan Development Underway The purpose of the LSST Communications Strategy is to guide the overall communications activities during the construction phase. The objective of Communications is to keep stakeholders and interested parties informed of LSST progress, plans and activities. Frame engagement with Institutional Members, International Collaborators, and construction partners � Provide partners with guidelines Use (limited) resources to best advantage Identify opportunities to leverage and support Draft plan anticipated by end of calendar year 2017 LSST 2017 - Tucson, AZ - August 14 - 18, 2017 4

Audiences & Activities Internal Staff Funding / Management Agencies Media Science Community General Public and project websites, weekly blog post, bi-weekly Digest, Image Gallery, social media (FB, Twitter), media requests, professional meetings (winter AAS, SPIE, more), special events (Asteroid Day, Dark Matter Day), Project Milestones, F 2 F Meetings. LSST 2017 - Tucson, AZ - August 14 - 18, 2017 5

Objectives Engage & inform team members so they can do their jobs with excellence – Primary audience is internal 2. Be compliant with and responsive to policies and requests from construction funding sources and managing organizations 3. Communicate the value of LSST to all stakeholders, to foster support for the Project. 4. Leverage resources of affiliates, to maximize the impact of LSST Communications. 1. LSST 2017 - Tucson, AZ - August 14 - 18, 2017 6

Near term Activities • • • Communications Survey Write a Mission and Vision statement Write a strategic plan and strategy document Curate digital archives to make it easy for others to help themselves Update the For Scientists parts of the website Define engagement guidelines to LSST affiliates Identify key upcoming Project milestones & Communications activities Keep up regular Project communication Figure out how to best communicate important Project information Be responsive to Social Media, e. g. Twitter, Facebook LSST 2017 - Tucson, AZ - August 14 - 18, 2017 7

Milestones on the COMM Radar SEP 2017 OCT 2017 NOV 2017 JAN 2018 MAR 2018 MAY 2018 JUL 2018 AUG 2018 SEP 2018 JAN 2019 MAR 2019 MAY 2019 JUL 02 2019 MAR 2020 JUL 2020 NOV 2020 APR 2021 MAY 2021 OCT 2022 EPO Acceptance Review First Optical Light (DM), Date TBD Raft Integration Hardware Testing / Photo Op Com. Cam Optics & Filters Ready for Integration L 3 flat (not the real lens) Summit Facility Full Occupancy Base Center Ready for Occupancy LSST Software Release 8. 1 Complete, Ready for Commissioning Camera Mountain – Base Network Functional 2 x 100 Gbps M 2 on Site; M 1 M 3 on site FEB 2019 Base Center Integration Complete Telescope Mount Fabrication Contract Complete TOTAL SOLAR ECLIPSE OVER CERRO PACHON Early Commissioning (I&T) with Com. Cam Begins Engineering First Light with Com. Cam Early Commissioning Ends; Install LSST Camera System First Light System Integration Test Complete Science Verification Complete Science Operations Begin LSST 2017 - Tucson, AZ - August 14 - 18, 2017 Events … DITL III 9/14/17 Dark Matter Day 10/31/17 SC 17, Denver, 11/17 AAS Washington, DC 1/18 Filter changer inauguration 3/18 SPIE in Austin 6/18 LSST@Europe in Lyon in 6/18 8

Transition to Andrew Gordon & Manuel Gnida The DOE-funded effort to build the LSST camera is managed by the SLAC National Accelerator Laboratory. The DOE Office of Science, through SLAC, will contribute ~25% of LSST operations funding. LSST 2017 - Tucson, AZ - August 14 - 18, 2017 9

Communications Functions at SLAC All report to SLAC Director of Communications Melinda Baker Community Relations (Melinda Lee, Rachel Isip, Hila Shilon) � - Event management, public lectures, tours, high-level lab visits, community engagement Digital Communications (Andy Freeberg, Yvonne Tang, Rod Reape, Robert Kish) � - - - Media relations, social media, emergency communications, Graphic Design (Terry Anderson, Greg Stewart) � - Website development/management, photography, videography, A/V support Editorial (Angela Anderson, Glennda Chui, Manuel Gnida, Amanda Solliday, Kathryn Jepsen) � External Communications (Andrew Gordon) � Scientific illustrations, poster design, animation, website graphics, fact sheet/brochure design Internal Communications (Katie Puglisi-Chan, Tracy Chalmers) � - Employee communications, management communications Press releases, features, fact sheets, website content, Symmetry magazine LSST 2017 - Tucson, AZ - August 14 - 18, 2017 10

SLAC/LSST Milestones (2017 – 2018) 2017 � Bits and parts done in other labs (social media): Increase efforts of promoting materials available from other labs. Contact: Vincent Riot, Robert de Peyster. � • • • Clean room activities (photos, video): Determine how we can best capture important milestones for on-site activities. Contact: Kevin Reil, Aaron Roodman. How does LSST’s camera work? (feature, Q 3): Describe camera. What’s going on in the clean room? Who does what in the collaboration? What will happen down the road? Science of LSST, part 1: First in a series of features about LSST’s four major science drivers (and potentially more). (symmetry, Q 3) What are data challenges? (feature/symmetry, Q 4): First round of DESC data challenges wraps up. • LSST DMM enables new science with old data (feature/symmetry with infographic, Q 4): Tests of prototype access center with SDSS/WISE data. Also: explain entire data management and global data flow (infographic). • Science of LSST, part 2 (symmetry, Q 4) • Cool Science (feature, Q 4): Camera refrigeration system moves into clean room. Explain refrigeration system. • • 2018 Continue “Science with LSST” Feature: LSST telescope – it’s more than a camera (Q 1) First corner raft (built at SLAC) goes into cryostat (Q 3) The LSST alert system LSST 2017 - Tucson, AZ - August 14 - 18, 2017 11

Planned Events @ SLAC Regular tours at IR-2, where the camera is being assembled (displays and 3 -D video) • World Conference of Science Journalists – tour of SLAC, including LSST camera clean room, in late October • Dark Matter Day (October 31) – Facebook Live from LSST camera cleanroom • Media tour in 2018 focused on dark matter/dark energy research at SLAC, including LSST • LSST 2017 - Tucson, AZ - August 14 - 18, 2017 12

Transition to Gaëlle Shifrin LSST@France: 8 research laboratories + 1 data center of the National Center for Scientific Research are contributing to several camera subsystems and the data management efforts. LSST 2017 - Tucson, AZ - August 14 - 18, 2017 13

LSST Communications @ IN 2 P 3 / France Define the communication plan Develop communication actions in France Animate and coordinate LSST com network In each lab: 1 LSST research contact Scientific support 1 general communication contact Communication relays Refers to LSST French Board Budget: a few thousand euros per year (except specifics call for projects) LSST 2017 - Tucson, AZ - August 14 - 18, 2017 14

COMM / EPO Activities of LSST@France Institutional Communication - Develop medias, tools and organize events LSST France Website (www. lsst. fr) Social media Twitter @LSST_France youtube channel Educational and Public Outreach – Develop strong collaboration with planetariums and schools Science Fair and general public events (using fun tools such as VR) Educational resources Events Filter changer inauguration 3/18 LSST@Europe in Lyon in 6/18 Dedicated booklet and tools In the future, a website dedicated to LSST education Press releases LSST 2017 - Tucson, AZ - August 14 - 18, 2017 15

LSST@France Resources and Products What we have: A French version of the logotype LSST France Website (still uncomplete) Exhibition panels ‘What is LSST? ’ Interactive tools Animation device about LSST filters Terminal ‘What do you know about LSST and its science? ’ Use of Occulus Rift (dome 360° video - http: //bit. ly/2 u. Uhcd. I) Paper tools Comics (fr and uk versions) A do-it-yourself scale-model of ‘How LSST will observe the sky? ’ Videos of the construction of the camera filters changer What we need: Mutualize resources Photos and videos (in 360 or similar) French translations Work together on worldwide events Annual planning LSST 2017 - Tucson, AZ - August 14 - 18, 2017 16

In conclusion … Goal 1: Understand current state of LSST Project Office Communications Team & Strategic Plan Development Goal 2: Gain familiarity with LSSTPO / SLAC/ IN 2 P 3 Communications capabilities and plans Goal 3: Identify opportunities for leveraging and coordinating efforts for the next 12 – 18 months. LSST 2017 - Tucson, AZ - August 14 - 18, 2017 17