LSG 2453 Global Media Trends DigitalBranding Assessment Prepared

LSG 2453 – Global Media Trends Digital-Branding Assessment Prepared by: Fatima Awadh – H 00208240 Loul Abdulla – H 00209654

Kuwaiti poet media, Chemical Engineering, and Fashion Freak Media Influencer Born in 11 -11 -1983 Married and Mother for 3 kids Her passion on media start when she was only nine years since 1992. Nominated to win the best presenter for children programs in 2000 in Cairo Festival. Style icon

Joined twitter on February 2010 125 K followers Following 380 5, 438 K tweets

2. 3 M followers Following 1634 4, 830 posts Super active user Shared her life with us Care about real issues and problems.

Subscribers 130, 000 Videos of her daily life Her recommendations about: -Products -Brands -Experience -Clinic -Places Tutorial in makeup Video about best way to shopping online

Consistency:

Values: • • • Positive Inspiring Friendship Fashion Compassion

Passion: • Love and care of her family. • Having her own business

Gap: Reviews only luxury handbags and accessories. Try to deal with criticism without feeling sad or disappointment

Recommendations: what would serve this brand image better? • Becoming more present/active on twitter. Expressing more values in their branddevelopment • Adventure

Future plan • Join Saraya exhibition at Abu Dhabi from 26 November to 1 December. • Lunch her first brand collection

• References • • • http: //nohastyleicon. com https: //www. youtube. com/user/da 6 wa https: //twitter. com/nohastyleicon https: //instagram. com/nohastyleicon/ https: //ar. wikipedia. org/wiki/%D 9%86%D 9%87%D 9%89_%D 9 %86%D 8%A 8%D 9%8 A%D 9%84 • http: //nanooosh-fashioninmyeyes. blogspot. ae/