Loser Generated Content From Participation to Exploitation By
"Loser Generated Content: From Participation to Exploitation" By: Soren Mork Petersen Presented by: Jonathan Sells & Alex Di. Renzo
Relational Framework of Web 2. 0 “Relational thinking entails viewing the world as relations instead of objects and subjects” - Soren Mork Petersen 02
Relational Framework of Web 2. 0 Users Corporations Citizen Journalism Exploitation User Generated Content Free Labour User Driven Innovation Enclosure 03
Relational Framework of Web 2. 0 youtube video http: //www. youtube. com/watch? v=g. FBf. XF 3 yq. Co&feature=related 04
Mass Intellectuality - Petersen offers parallels between marxist thought on labour and capitalism, and user generated content in the web 2. 0 - In the Web 2. 0 environment time spent working is marginal - Users become part of a mass intellectuality 05
User generated content reterritorialized 06 “Although there are zones of autonomy and piracy online it is important to acknowledge that the Internet, always and already, operates within the confinement of capitalism. If not directly recognized as related to capitalism, online practices can quickly be reterritorialized by capitalism. ” - Soren Mork Petersen
User generated content reterritorialized Instances of user generated content reterritorialized by capitalism - Usenet and Google - AOL - Bloggers and Google Ad. Sense 07
Enclosure - Limited Migration - Captive Audience - Detailed Demographic 08
Enclosure 09 - bought for $1. 65 Billion by Google 1 - bought for $580 Million by News Corp 2 - Turned down 1 Billion dollars from Yahoo, Facebook is valued at over 8 Billion 3 1 "Google closes $A 2 b You. Tube deal" , Reuters, November 14, 2006. 2 Sullivan, Brian (2006 -12 -15). "Facebook, Courted By Yahoo, Won't Sell, Director Says (Update 3)". Bloomberg L. P. . Retrieved on 2008 -04 -30. 3 "News Corp in $580 m internet buy", BBC News (2005 -07 -19). Retrieved on 2008 -03 -13.
- Slides: 9