Lorem Ipsum Dorimus Lorem Ipsum Dolor ELIZABETH ARDEN

Lorem Ipsum Dorimus

Lorem Ipsum Dolor

ELIZABETH ARDEN & TOTALLYHER TOTAL FIT ELIZABETH ARDEN & TOTALLYHER Made with a unique multigrain blend of white rice, brown rice, corn & quinoa, Ronzoni Gluten Free Pasta has the delicious white pasta taste you know and love and 19 grams of whole grain per serving providing a healthy meal option everyone can enjoy. Totally. Her will act as the catalyst for Ronzoni’s brand messaging, using our authoritative voice to drive awareness to the Gluten-Free offerings and create engaging content to drive trial and purchase intent. With expert advice for creating a well-balanced lifestyle that fits her unique needs, Totally. Her engages 25 million parents* seeking smart solutions. With everything from beauty & style to parenting & food, Totally. Her speaks to everything she loves.

ELIZABETH ARDEN PARTNERSHIP SUMMARY Hellmann’s takes your food from good, to great! No matter where you are or what you are eating, if Hellmann’s is around, everything from your mood, to the food just gets better. Through the robust “Spread the Love” platform, Hellmann’s and Totally. Her will leverage engaging and 100% in-view executions, inspiring consumers to share how they make life extraordinary with transformative food that is definitely less than ordinary.

SKINCARE 101 OBJECTIVES & STRATEGY OBJECTIVES Highlight new information that target audience may not know about Dove Bar while dynamically targeting to relevant audience extraordinary with transformative food that is definitely not ordinary. STRATEGY Totally. Her and Dove will inspire women to choose trusted expert-recommended skincare products through a robust “Skin Care 101” program: • • “Skincare 101” Guide Page Top Reviewer Sampling Program Custom Pinterest Board Multi-cultural Roadblock Package

SKINCARE 101 OBJECTIVES & STRATEGY Highlight new information that the target audience may not know about Dove Bar while dynamically targeting to a relevant audience extraordinary with transformative food that is ordinary. SKIN CARE 101 STRATEGY Totally. Her and Dove will inspire women to choose trusted expert-recommended skincare products through a robust “Skin Care 101” program: • “Skincare 101” • Top Reviewer • Custom Pinterest • Multi-cultural Guide Page Board Sampling Program Roadblock Package • High Impact Syndication & Distribution across Totally. Her Beauty & Style Portfolio

SKINCARE 101 PARTNERSHIP ELEMENTS REACH HER with Native Distribution with Top Reviewer Sampling MAKE AN IMPACT ON HER with Multicultural Roadblocks CONNECT WITH HER with Social Amplification DRIVE HER TO SHOP INSPIRE HER with Mobil Units with Content Alignment

SKINCARE 101 ORIGINAL CONTENT SERIES This September, Total Beauty Editors tap into trusted Dermatologists and encourage readers to get serious VIEW DEMO about their skin. With “Skin Care 101, ” Dove will align with relevant skin care content that provides exclusive insight from the pros – including the products they love! FEATURE S • Dove branded “Skin Care 101” guide page on Total Beauty • Content creation around skin care offering readers valuable advice and product recommendations: • Things Your Dermatologist Wishes You Knew About Your Skin • 10 Things Every Woman With Sensitive Skin Should Know • Questions to Ask Your Dermatologist • Ways to Sooth Sensitive/Dry Skin • Dove will be seamlessly integrated into content, promoting derm • Dove branded reskin and roadblock • Promotion across Totally. Her Style & Beauty portfolio & social 60% Average Increase in Purchase Intent post-Trail

SPREAD THE LOVE VIEW DEMO MOBILE VIDEO Connect with 65% of Momtastic’s audience on mobile devices through an engaging rich-media experience. FEATURE S • Tap on 320 x 50 banner to trigger expanded state • Hellmann’s promotional video plays in user’s native video player • Android and i. Phone compatible 65% MOBILE USERS

ONE FAMILY. NO APOLOGIES SOCIAL VIDEO SEEDING Amplify the distribution of Transparent content through our Social Seeded Video platform, driving awareness and increasing earned media via social shares. NATIVE DISTRIBUTION DRIVE EARNED MEDIA ROBUST ANALYTICS EDITORIAL CONTROL IN-DEPTH ANALYTICS • Leverage authentic editorial voices to ignite interest and virality • Organic placements that align with target audience • Editorial and in-banner placements • Client only pays on a Cost Per View – CPV basis • Earned media through social sharing • Tracking of view-through-rate • Detailed tracking of social shares • Full geographic transparency

THE EVOLVE ADVANTAGE DIVERSIFIED SCALE Evolve Media allows Kia to connect with a highly-engaged audience at scale; Engagement from publisher-direct, with the efficiencies of a scale partner. MUSIC ENTHUSIASTS MILLENNIALS FASHIONISTAS THINKERS

THE TOTALLYHER ADVANTAGE BEAUTIFULLY DIVERSE Evolve Media allows Kia to connect with a highly-engaged audience at scale; Engagement from publisher-direct, with the efficiencies of a scale partner. MUSIC LGBT ENTHUSIASTS MILLENNIALS MOMS FASHIONISTAS MILLENNIALS THINKERS MULTICULTURAL

INTRODUCING THE BEAUTY & STYLE HISPANIC PORTFOLIO 2 MM HISPANIC USERS The Fashion. Spot, Total Beauty, and Momtastic Latina will act as the core pillars for the “Belleza Luminosa” program, engaging Hispanic Millennials with trending content that helps them achieve glowing, beautiful skin.