Looking at the work of Designers Harry Beck

Looking at the work of Designers Harry Beck Marcel Breuer Norman Foster William Morris Philippe Starck Sir Alec Issigonis Ettore Sottsass Page 94 in your Blue Book for full list

Harry Beck 1902 -1974 • • • Redesigned the London Underground Map He simplified the overly complex Used graphic design to improve the dissemination of information The style that he pioneered is now used all over the world This is one of the first underground maps

Harry Beck • Harry simplified the map and made it more geometric • This allowed passengers to easily and quickly work out their route

Marcel Breuer 1902 -1981 • • Designer and Architect Member of the Bauhaus movement Modernist/Brutalist One of the founders of the Bauhaus design college

Norman Foster 1935 -Present • Architect who has designed some of the most iconic buildings of our times • Uses Glass and steel to create modern and clean looking buildings • Utilises forms not often seen before in ordinary buildings

William Morris 1834 -1896 • Gothic Revival style • Tried to recreate a feeling of traditional living using more modern forms • Also designed wallpapers and fabrics using mainly nature based motifs

Philippe Starck 1949 -Present • Humorous and brash style • Makes everyday products look otherworldly • Often sacrificed form over function • World famous

Sir Alec Issigonis 1906 -1988 • Revolutionised car design • Car design still based on his ideas today • Affordability and packaging key aspects of his design mantra • Saved Morris Cars from collapse

Ettore Sottsass 1917 -2007 • • Founder of the Memphis design movement Playful and childish themes used to create modern functional products Bright, contrasting colours Also designed products for Alessi

Designer Research Task • • • Choose TWO of the designers we have been talking about Using the computers find a range of images of their work. Describe the designer and their influences Analyse the style of their work and explain how their designs had an impact on other designs of their era Write a comparison of the two designers work. Why are their designs different? Use technical language to describe their work. Put all of this onto a MS Word document. Print off and hand in at the end of next lesson. Harry Beck Marcel Breuer Norman Foster William Morris Philippe Starck Sir Alec Issigonis Ettore Sottsass

Design Companies • Alessi – Italian Cookware company • Braun – German electronic products • Apple – American computer company • Dyson – British home products

Alessi • • Fun and funky cookware products Reputation for high quality and therefore high cost Employs a wide range of designers Has made the name of many of todays most famous designers

Braun • • Classic German Design and Innovation Clean lines, functionality, quality products Reliable and long lasting Possibly perceived as a bit ‘sterile’ or ‘humourless’

Apple • Californian electronics company • Started life as a left field alternative to Microsoft • Products based around ground breaking user interfaces, fun, cool, hip, aspirational

Dyson • Products designed through innovation and sheer persistence • Industrial and functional design but with bold accents • Upper end of market, expensive • Aspirational

Company Research Task • Choose one of the companies we have been discussing • Find out all you can about them • When were they founded and by whom? • What kind of products do they make? • What is the basis of their design? • Why do you think the company is so successful? • What kind of reputation does the company have? • How have their designs changed over the years? Present your findings on a Power. Point presentation using lots of images of the company’s products to illustrate your findings.