LOGO Zerofee Tours By Nordri Design www nordridesign
LOGO “Zero-fee” Tours By------杨郑晶 张杰 孙瑞杰 由Nordri. Design提供 www. nordridesign. com
The Facts Are —— Former national champion Chen Youming's sudden death in Hongkong event 前乒乓球国手陈佑 铭香港猝死事件 Page � 2 LOGO July 2010 The tourists of the "Five-day tour of Hongkong and Macao" were abandoned airport event 港澳五日游,游客 被弃机场事件 Hongkong female guide's abusive event 香港女导游骂 人事件
Zero-fee tours LOGO The local travel agencies(地接社) in destination do not charge the group travel agencies(组团社) for reception expenses, but to offset the price and get profit by getting rebate through the consumption of tourists Page � 3 tour fee local travel agency Business Commi man head ssions group travel fee agency 人头佣 商人头费 金 Consumption shopping mall Rebate(回扣) Consumption Rebate optional field guide
Classification of "Zero-fee Tours" • Fare negative (负团费) 1 Page � 4 • Zero fare (零团费) 2 LOGO • Zero economic profit (零利润) 3
单击此处添加标题 Economic Page � 5 As the result of over-competition of our tourism market, "Zero-fee"tours are considered harmful to our tourism market order and healthy progress of tourism industry. LOGO Social
Economic perspective LOGO Reason 1 The theory of supply and demand Supply 1990 ------1063 travel agencies Profit margin---2. 19% 1997 ------4986 travel agencies 2004 -----15339 travel agencies Profit margin—— -0. 03% Page � 6 Demand Price War Per capita income: 1999 -------5854 RMB 2005 ----10493 RMB
Unreasonable market structure LOGO Consumers are unable to fully understand what is contained in the tour and what is the real price. Little salary+Rebate+Tips Page � 7
Psychology recognizes: LOGO We tend to do what others do. You are instigated by others or situations. What you buy is for comparison. Show off Your consumption is the proof to show that you are rich. Our suggestion: Make decision yourself rationally. Page � 8
Lawyers want to say something. No laws Page � 9 local regulations rules of local governments regional protecti onism LOGO local travel agency Group travel agency Zerofare
What are the policymaker thinking about? Does the system in practice runs well? LOGO NO How to change the system? 4 How to balance the profits between parties? What are the ways? Page � 10
Cycle graph Page � 11 LOGO profits tour policies laws; regulations; rules
LOGO economist lawyer、psychologist、 policymaker They explain the phenomenon in the view of what they major in. But the final reason may be profits. The theory of Rational person So the solution should not neglect it. Page � 12
We are on the way!--solutions • That is what we tourists can do. • Never choose this kind of group. • Do not do impulsive consumption…and so on LOGO • Take care of the balance of profits. • Establish a new system of pay and transfer • Make the price clear • Tour police • Develop the tourism industry. • Development solve problems • Development –new profits—old profits maybe neglect—problem may be solve Page � 13
Thank you!
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