Logo History Presentation Snapchat Student Sample Sample Research

Logo History Presentation: Snapchat Student Sample (Sample Research Component) Web 2. 0

Intro to Snapchat: 5 Ws What: Snapchat is a social media app that uses disappearing messages to stay in touch with others. Who: Evan Spiegel and Bobby Murphy are the founders of the app, and the app is targeted to people of all ages, though mainly teenagers have been found to use it. Where: The app was first launched on the Apple Store from Spiegel’s father’s living room. The app’s headquarters resides in San Francisco, California. When: The app was first launched in July 2011. Why: Spiegel presented Snapchat as his final project at Stamford College as he was graduating in 2011. The two founders experimented on 34 other possible final projects before they came across this one. Bobby Murphy Evan Spiegel

A Timeline of Snapchat April 2011 - Evan Spiegel presents his final project for college. December 2012 - Facebook Founder Mark Zuckerburg threatens Evan and Snapchat, saying “We’re going to crush you, ” shortly before Facebook Poke was launched. Snapchat also rejected a $3 Billion check from Facebook requesting to buy the app. July 2013 - Snapkidz was created for kids who signed up for Snapchat under 13 years of age, which is connected app that allows kids to draw pictures that they take while not sending them to others. August 2014 - Our Story/My Story was created for all users of the app. January 2015 - Discovery Tab is introduced for viewer advertising, companies opt to have their own “story” that viewers can keep updated on day to day if they need something to do on the app. This is Snapchat’s main source of income, since it is a free app.

Snap. Chat Statistics ~Snapchat is currently worth 15 billion dollars. ~the number of pictures sent every second exceeds 20, 000 ~more than half of teenage girls between the ages 15 -17, precisely 56%, use snapchat regularly. ~70% of Snapchat’s users are female. ~ The amount of time it would take you to see all shared pictures in the last hour would be 10 years. And once you had finished watching those, 880, 000 more years of pictures would have added on.

Fun/Interesting Facts Snapchat was originally called Picaboo when it was first launched. Its trademark color of yellow was set in place for the app because no other major apps at the time used the color. The notion of disappearing images and messages came about after a friend of the founders regretted sending a picture to another person.

Interesting Facts Continued Users on Snapchat are rated by a snap score, which is a number that indicates the added number of snapchats you’ve sent and received. It goes up the more you use the app, and never goes down. Snapchat’s ghost in the logo has a name, “Ghostface Chillah, ” a tribute to Ghostface Killah of the Wu-Tang Clan.

Works Cited Costill, Albert. "25 Things You Didn't Know About Snapchat. " Search Engine Journal. N. p. , 28 Feb. 2014. Web. 06 Nov. 2015. Aslam, Salman. " • Snapchat by the Numbers: Stats, Demographics & Fun Facts. " Omnicore Digital Marketing Agency. N. p. , 07 Oct. 2015. Web. 06 Nov. 2015. Till, Jacqueline. "Snapchat Infographic: 2015 Social Media Fun Facts - Growing Social Media. " Growing Social Media Snapchat Infographic 2015 Social Media Fun Facts Comments. N. p. , 03 Aug. 2015. Web. 06 Nov. 2015. Misener, Jessica. "13 Cool Things You Probably Didn't Know About Snapchat. " Buzz. Feed. N. p. , 2 July 2014. Web. 06 Nov. 2015. Brandon, David. "A Timeline of How Snapchat Has Taken The World By Storm - Snapchat Strategy. " Medium. N. p. , 31 Aug. 2015. Web. 18 Nov. 2015.

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