Logo guidelines Optimize brand logos for use in

File format For branding purposes, please provide logos in SVG file type. While there are other viable formats, SVG is the only one truly scalable while keeping a small footprint. If for any reason you can’t provide an SVG file, you can use PNG Considerations In order to provide optimal logo display, the file format must support alpha channel (transparency). Although there are several formats that can support that, only SVG and PNG can ensure high-fidelity and ubiquitous browser support. 2 © 2020 Ex. Libris Proprietary YES NO SVG PNG JPG GIF TIFF EPS PSD PDF BMP WEBP

Dimensions Width: not larger than 260 px Height: not larger than 100 px It’s important to note that these measures apply less to SVG file formats, since SVG graphics are scalable, and more to PNG file format. Please refer to the Ratio section in this guide, about providing optimal logos. Considerations All logos have different ratios, therefore there is no hard set pixel measure to suit them all. 3 © 2020 Ex. Libris Proprietary max 260 px width max 100 px height

Crop No surrounding borders, paddings or margins. Minimize whitespace. DON’T Crop the logo as close to the edges as possible in order to remove surrounding whitespace and maximize graphic presence. DO 4 © 2020 Ex. Libris Proprietary

Ratio Wider logos are preferred over tall logos. SUBOPTIMAL A horizontal version of the logo maximizes its visibility and readability, and results in a stronger footprint within Exlibris products. A vertical logo will get squished in the limited spaces. Considerations The reason for this is that we strive to place the logo in the UI within elements like headers, where width is more abundant than height. Squeezing a tall logo in a header will result in a tiny representation that will make the graphic sub-optimal. 5 © 2020 Ex. Libris Proprietary OPTIMAL

Color variations Dark and light versions, to cover all scenarios. Optimize legibility of brand in most scenarios, by providing the logo in different color variation. Bright colors will display clearly over dark backdrops and vice versa. Considerations We aim to display optimal color contrasts wherever we can. Displaying brand graphics correctly should not be excluded. 6 © 2020 Ex. Libris Proprietary ON DARK ON LIGHT