Logo Design What makes a good logo What

Logo Design What makes a good logo?

What is a logo? • Symbol that represents the company • Should stand out from other competitors § Different Colors § Different Fonts § Different Shapes/Images • Should be immediately recognizable • Should inspire trust, loyalty and implied superiority

What makes a GOOD logo? § It’s describable § It’s memorable § It’s effective without color § It’s scalable (works when just an inch in size) § It’s relevant to the industry in question

What makes a GOOD logo? § It’s describable § It’s memorable § § § These go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it? Keep the design simple. Do not use more than two fonts.

What makes a GOOD logo? § It’s effective without color § Should look good in black and white only § Do not use more than 3 colors if color is used § Do not use special effects (including, but not limited to: gradients, drop shadows, reflections, and light bursts).

What makes a GOOD logo? § It’s scalable (works when just an inch in size) § Size is important for collateral, such as business cards, letterhead, pens, employee badges etc. ) § Fit the logo into a square layout if possible, avoid obscure layouts § Avoid intricate details

What makes a GOOD logo? § It’s relevant to the industry in question § Design must be relevant for the business it identifies. § Do not combine elements from popular logos and claim it as original work.

Bad Logo Designs • Not Appropriate

Bad Logo Designs • Not Distinctive • Not Simple in Form

What makes a GOOD logo? Review § It’s describable § It’s memorable § It’s effective without color § It’s scalable (works when just an inch in size) § It’s relevant to the industry in question