Logo Design History AWD 3 M 1 logo

Logo Design History AWD 3 M 1

***logo history is a major section of the exam and all images will be in black and white (exams are photocopied) *some dates have been difficult to verify due to conflicting sources and the “best guess” was used mostly for exam purposes

Coca-Cola Frank Robinson 1886

Chanel Gabrielle Chanel 1925

Playboy Art Paul 1953

Mc Donald’s Jim Schindler 1962

Munich Olympic Pictograms Otl Aicher 1972

Guo Chunning Beiing Olympics 2003

Rio Olympics Tatil 2010

Lufthansa Otl Aicher 1969

Quaker Saul Bass 1971

AT & T Saul Bass 1983

Girl Guides Saul Bass 1978

IBM Paul Rand 1972

American Broadcasting Company Paul Rand 1965

I Love New York Campaign Milton Avery 1973

Addidas Adi Dassler 1971 Adi drove from Bavaria to the 1936 Summer Olympics in Berlin with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens won four gold medals. Business boomed; the Dasslers were selling 200, 000 pairs of shoes annually before World War II. [6]

Puma Rudolph Dassler *from his original design 1971 At the opening whistle of a 1970 World Cup finals match, Pelé stopped the referee with a last -second request to tie his shoelaces before kneeling down to give millions of television viewers a close-up of his Pumas.

Nike Carolyn Davidson 1971

Roots Heather Cooper 1973

Apple Computers Rob Janoff 1977

Google Ruth Kedar 1999

Starbucks Coffee Terry Heckler 1992

Midterm Exam *images will be in black and white Part A Logo History -Company Name -Designer Name -Date Part B -identify Logo Type Part C -Lettering & Typography -Serif, Sans Serif -Parts of Letters Part D CRAP –analysis of existing design and/or creating a design