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Logo Design Guidelines
Some popular logos Other logos What are some of the features that they all have in common?
Be sure that your logo
. . . has a distinctive and bold design. . . is easy to see at a glance. . . is not saturated with imagery and fonts to clutter its look. (2 -D drawing usually better) . . . contains appropriate imagery. . . uses easy-to-read font. . . communicates your business clearly. . . looks good in b/w, as well as in color. . . looks good and clear in any size, down to 1". . . conveys one message
Likewise, the book says… • Logos should be representational … suggest a concept • Logos need to be scalable …billboard or head of golf tee • May need more than one version …e. g. output black/white or color
An Example of Logo Evolution 1996 From website early 2000’s Around 2007 Current
NEW! & IMPROVED? …So we broke down the four main parts of the mark — color, shape, typeface and the Siren. After hundreds of explorations, we found the answer in simplicity. Removing the words from the mark, bringing in the green, and taking the Siren out of her ring. For forty years she’s represented coffee, and now she is the star. …We improved composition, brought in more sophisticated stroke width and spacing and a smoother line flow. (source: Starbucks. com)
Netflix is actually not changing logo, but only its icon.
One more thing to consider: Slogan should not be inextricably built in.
More Guidelines & Examples • This is an excellent gallery of logos. http: //www. logodesignsource. com/thumbs. html • Includes examples & quick discussion. http: //hubpages. com/art/How-To-Design-A-Logo-The-Ultimate-Resource • Really easy to read infographic with design inspiration. https: //blog. hubspot. com/marketing/how-to-design-logo • These are examples I played around with -- thus demonstrating the power of In. Design. All parts of the logo came from In. Design; only one clipart used in one of the logos! http: //moorec. people. cofc. edu/assets/logo_basic_shapes. pdf