Logo Analysis Team Logo Design Learn Image Analysis

Logo Analysis Team Logo Design

Learn: Image Analysis • Think Creatively – Generate new ideas and take risks! • Work Creatively with Others – Be open and responsive to multiple perspectives, listening and giving feedback to your team • Implement Innovations - Act on creative ideas that make sense • Reason Effectively - Make logical choices • Use Systems Thinking – Holistic Thinking • Make Judgements & Decisions • Solve Problems – Come to a conclusion that is effective and original

Learn: What is a Logo? • A symbol, sign, or emblem. • Used to convey a succinct message. • Logos tend to be graphical in nature, designed for easy recognition of an organization. • A tool to build an identity for the organization, as part of its trademark or brand, and to generate favorable thoughts and feelings about the organization. • A logo needs to be simple, original and memorable for the greatest impact.

Good Logos… • Interesting and intelligent combination and use of shapes, colors, typefaces and other elements can create an image that is simple, yet rich with a concept synonymous to the organization. • Select symbols that best describe the business in the simplest way possible.

Good Logos… • A logo can be either typeface or icon based, or a combination of both, like that of Red Cross, Nike, Coca Cola, and Sony etc. • For this project you will be only be designing an icon to represent your business.

Good Logos… • Consider that colors express meaning, have emotions associated with them, and designers implement them appropriately to suit the nature of the organization.

Good Logos… • Are directed towards the masses, a logo should not have any cultural, racial, or other kind of bias, thus allowing it to appeal to the widest possible audience.

Good Logos • Use abstract images to relate to the organization's philosophy if appropriate symbols and images are not found.

Describe the Logo The first step in analysis is description. 1. Look at this logo and write down the features that you can observe.

Analyze the Logo The next step in analysis is creating an effect statement. 1. Explain the effect that a specific feature of the logo has on the reader.

Describe the Logo The first step in analysis is description. 1. Look at this logo and write down the features that you can observe. 2. Explain the effect that a specific feature of the logo has on the reader.

Describe the Logo The first step in analysis is description. 1. Look at this logo and write down the features that you can observe. 2. Explain the effect that a specific feature of the logo has on the reader.

Do: Draw a logo • Create an icon for your business. • Convey a specific message. • Keep it simple. • Address the right audience. • Use color to express meaning.

Your Design Challenge Design a new logo for a Business your group is assigned • • As individuals, sketch as many ideas as you can, no talking – 5 minutes Share & brainstorm your ideas as a group – 5 minutes Again as individuals, sketch and revise ideas, not talking – 5 minutes Share & brainstorm your revised ideas; collaborate to create a final version and draw the final on the large poster – 20 minutes Presentation • Self assess based on the design checklist – be prepared to explain your design solution • Stand at the front with your team and poster to present

Business Names 1. 2. 3. 4. 5. Hippy-ness The Nines Mathmagic Dragon Noodles Cred 6. 7. 8. 9. 10. Karhoo Grandpa’s Gravy Ele-glance Stylophone Kooples Kidswear

Assess & Present your logo When you present, answer these questions: • What is your company name? What is it’s purpose and personality? • How does your logo use graphics and text? • How do the colors express meaning? • How well does your logo symbolize the name & purpose of the business? • How well did your group work as a team?