Logistics Mission Origin to Origin Efficiency Flow Chain

Logistics Mission Origin to Origin Efficiency Flow ������������ -������� /���������� • Chain Efficiency • Cost Reduction (Total) • Core Competitiveness Just in Time TANIT SORAT 2

Logistics Activity Design การออกแบบกจกรรมโลจสตกส 1 6 Material Requirement Flow Fund Flow Place Flow 5 ทมา : ธนต โสรตน (2007( Logistics Strategy 2 Information Flow Storage Flow Time Flow 3 Consumption Sources Origin Sources 7 Goods & Service Flow 4 4

Logistics Design Ø Design for logistics is a series of concepts in the field of supply chain management involving product and design approaches that help to control logistics costs and increase customer service levels and economic packaging and transportation, Concurrent and parallel processing, and Standardization. (by Professor Hau Lee / Stanford University; December 2009) Ø ������������������������� ������������� 5 �������������

Eliminate bottle neck in supply chain ��������� Demand Pull System Material Planning low n. F atio Just in Time Delivery ow Fl Inf orm ion Raw Material at rm fo Suppliers In Stockless Purchasing Distribution Planning Logistics System Design Eliminate Bottle Neck Finished Goods Flow In Logistics Process “Supply Chain Success is not Easy ; But it is Worth the Effort” Customers 12

Demand Responsiveness Design ���������������������� Manufacturer Supplier Customer ���������� ��������������� ������ Information Technology SRM Logistics Flow Liquidate Cost TANIT SORAT CRM TERM & Condition 16

Supply Chain Best Practice Design ��������� ���������� Less transport cost Less inventory cost Cost Push Supplier A B Manufacturer Last Consumer Sell Production Buy Sell Production Defect Pull Buy Origin Source ����������� Your cost + My cost = our cost 17

Supply Chain Network Design ����������� Supplies sides JIT Delivery Suppliers of Supplier Manufacturer Sale Customers Logistics Service Provider JIT Delivery Buy Customers of Customer

Logistics Connectivity Design การออกแบบการเชยมโยงรอยตอของกจกรรมโลจ สตกส ��� ERP/Network/Hardware ทมา : ธนต Standardize & Harmonize Systems Relationship/CRM/SRM Knowledge Integration Synergy Goal& Mission โสรตน (2007) 19

“Chain Synergy Design” การออกแบบกลยทธการบรณาการความรวมมอในโซ อปทาน เพอลดตนทนและเพมประสทธภาพรวมกน Chain Synergy MRP : Material Requirement Planning JIT Best Practice Suppliers Make to Order Production Inventory Downsizing JIT Best Practice DRP : Demand Requirement Planing Customers Double Transport Cost Buffer Stock ����� : ������� (2007( Double Handling Cost Buffer Stock 20

Real Time Production Inflow of Raw Material Stockless Outflow of Finished goods Stockless End Sources Original Sources Kanban / Lean Design การออกแบบการบรหารการสงมอบสนคา เพอลดสตอกดวยกลยทธสงมอบแบบกน บง / ลน Daily Demand Communicate ���������� Vary Base on Actual Demand �������������� No Line in the sand ���������������� : ������ (20 21

Tool Management Design for Minimize Logistics Cost การออกแบบเครองมอการลดสนคาคงคลงไปสระดบตำส ด The EOQ Model to Minimize Stock Level 22

LEAN Management Across Supply Chain ลน โลจสตกสจะมประสทธภาพจะตองมการออกแบบโซ อปทานทเปนเลศ Lean Pull Strategy Value Chain Marketing Suppliers Lean Production Suppliers VMI Suppliers Inhouse Logistics Customers Stockless / Timeless “LEAN Can Decreasing Double Handling Cost” 23

Supplier Sources Stockless Raw Material Inflow ASSEMBLY LINE 1 ASSEMBLY LINE 2 ASSEMBLY LINE 3 ASSEMBLY LINE 4 Stockless Finish Goods Out Flow End Customers VMI : Vendor Management Inventory การออกแบบการสงมอบแบบ JIT-Inline Delivery (Just In Sequent Time) Just in Sequent Time Delivery Backhaul Transport ����� : ������� (2007) Just in Time Delivery 25

Standard & Harmonize Key Achievement for Logistics Design • • Harmonized System IT Network Standard Harmonized Form & Knowledge Harmonized Goal & Participant 27

การออกแบบเทคโนโลยสำหรบโลจสตกส • • Robot Design in Logistics Work Automation Material Handling System Design Logistics Information Technology System Transportation & Traffic System Design 30

Tea Break 31

Customers Service Best Practice Design การออกแบบหนวยงานบรการลกคาทมประส ทธภาพ Repeat Order Customer Complain & Center Single Point of Contract Delivery on Demand Customer Service Function Business Image Co-Operation & Control Flexibility Service Multi-Dimention Service 32

Demand Responsiveness Design ������������������������ • Competitive Price ������������ • Reliability Quality • Style & Branding • Packaging ����������������� Core Product ����� • Order Processing • Delivery Planning • Eliminate Lead time Service Element • Services Performance ��������������� • Help Desk Services • Quick Responsive 33

The Priority of Service Requirement การจดลำดบกอนหลงของการใหบรการลกค า Sale Volume (A) (B) 20% 80% A-Group B-Group 20 %of total Customers 80 %of Total customers 100% Products Volume 34

Logistics Best Practice Implementation 35

Logistics Design on Natural Threat การบรหารจดการโลจสตกสภายใตภยธรรมชาต Natural Risk Analysis �������������� Testing & Exercising Business Impact Analysis ��������� Business Resumption Plan Logistics Disaster Management Worst-Case Disaster Scenario ��������������������� ������ Alert & Awareness Crisis Team Management ������������� �������� 37

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