Logic Models Strategic Credibility and Stakeholders Rick Stoddart

Logic Models, Strategic Credibility, and Stakeholders Rick Stoddart & Jesse Thomas University of Idaho

Interlibrary Loan - Why should Rick care?

What Rick Really Thinks… ILL is: Crown Jewel Research Impact Student Success

Stakeholders Who are they?

Stakeholders What do they value?

Mission Statement Can you state your library’s mission? Your parent organization mission?

Logic Models . . . are narrative or graphical depictions of processes in real life that communicate the underlying assumptions upon which an activity is expected to lead to a specific result.

Example: Logic Model

Elements of a Logic Model

Example: Complex Logic Model

Fill out your own Logic Model

Reading Your Logic Model

Logic Model Conversations (ongoing) Do the outcomes match up with our outputs, statistics, or other assessments? Are Lending/Borrowing policies aligned with purpose? Are fees/fines appropriate?

Strategic Credibility “. . . refers to how others view the company’s overall corporate strategy and its strategic planning capability. ” Higgins and Diffenbach, (1989).

Study - Strategic Credibility of ILL Population: Orbis Cascade Alliance - 37 academic libraries in the Northwest Design: Capture ILL webpage language (What ILL does) Code for themes Code University Mission Statements for themes Compare ILL language to University Mission Statement (Outcomes) Purpose:

University Mission Themes

ILL Themes

ILL and Mission Theme Alignments 84% have no alignment (31) 5% had 2 themes in alignment (2) 11% had 1 theme in alignment (4)

Most Common Aligned Themes Most Common Aligned Additional Mission Themes (Not Aligned) Research (2) Global Education (2) Collaboration Nation Professional Practice Learning / Learners Accessibility

ILL Not Aligned To Mission

It is not just about books and borrowing, it is about students and stakeholders Logic models can assist in visualizing actions and outcomes. Summary Logic Models + Strategic Credibility Low ILL strategic credibility - not communicating alignment to parent mission Assessment of ILL impact is lacking Need to revisit ILL activities and policy for mission alignment

Images & Citations Slide 7: Logic Model - http: //www. cals. uidaho. edu/edcomm/pdf/CIS 1097. pdf Slide 8: Marketing Logic Model - http: //www. artsjournal. com/fieldnotes/2013/09/media-logic/ Slide 9: The Logic Model - http: //www. cals. uidaho. edu/edcomm/pdf/CIS 1097. pdf Slide 10: Example: Complex Logic Model - http: //www. emstarresearch. com/services/ Slide 15, 17: Higgins and Diffenbach, (1989)“Communicating corporate strategy: the payoffs and the risks, ” Long Range Planning Slide 16, 18: Higgins (1996) The search for corporate strategic credibility

Thank You! Discussion?