Location Based Mobile What Is Mobile Polygon Targeting

Location Based Mobile

What Is Mobile Polygon Targeting A “virtual” fence manually set up through Google Earth to capture device ID’s (phones) • Example Opportunity: ü Auto Dealership ü Target is customers that come into the parking lot and also see the lot inventory • Precise Polygons: ü Identify Target location. ü Electronic pen draws exact shapes around locations. ü Captures those devices in polygon previously. ü Eliminate extraneous areas like streets or highways. ü Accurate within 3 meters.

Mobile Polygon’s Create Audiences Based On Location is a strong indicator of a person’s interest and intent • Example Opportunity: ü Tulane University ü Target is College Bound High School Students. St. Paul’s High School, 917 S. Jahncke Ave, Covington, LA

Mobile Polygon’s Create Audiences Based On Location Historic Geo Fence’s captures users while they are in the radius. St. Paul’s High School, 917 S. Jahncke Ave, Covington, LA

Mobile Polygon’s Create Audiences Based On Location Polygon targeting captures the device ID for unlimited engagement. • Precise Polygons: ü Builds audience going 2 years back. ü Location defines the target audience. ü Deliver ads to identified devices when outside of polygon. ü Engage user any where, any time for as long as they own phone. ü Different from Geo-Fence that delivers only within defined radius. St. Paul’s High School, 917 S. Jahncke Ave, Covington, LA

Mobile Polygon’s Create Audiences Based On Location Continue to engage your audience any time, any where they go. • Precise Polygons: ü Captures Location Audience. ü Stores Device ID for Future Use. ü Segment Audience into Groups. ü Use ID’s to Create Look-Alikes. ü Engagement on and off location. ü Cross Platform, Cross Device Data Integration St. Paul’s High School, 917 S. Jahncke Ave, Covington, LA

Averitt Trucking… …Driver Recruitment

Local Connections, National Placement, Big Budgets Annual Media Plan • • 44 Competing Shippers 128 Pilot Flying J Truck Stops 77 Truck HWY Rest Centers 38 Military bases • • Site Retargeting…. 20 CTR* Facebook Retargeting…. 77 CTR* Mobile ID Retargeting…. 32 CTR* Behavioral Targeting…. 18 CTR* • • • 1, 087, 000 Imp. / Mo. $9, 587 per Month $115, 048 annualized *June 1 thru Nov. 30, 2017, first 6 months

Current Examples of Audience Categories Captured Bass Pro Shops……………. 95 Cabelas………………. . 76 Field and Stream…………. 29 Gander Mountain…………………. . 92 Home Depot…………… 1, 760 Lowes………………. . 1, 725 4 + 5 Star Ranges…………. 82 Premium Gun Ranges…………… 225 Sportsman Warehouse………. …. 88 State Police Training Centers… 321 Fire Departments………………. 4, 431 Police Departments…………… 3, 597 US Military Bases…………………. 196 Tractor Supply………… 1, 488 REI……………………. . 145 High Schools………………. …… 24, 500 Colleges & Universities………. 1, 812 Community Colleges…………. . 1. 018 Marinas and Boat Yards……… 2, 214 Trucking Co. Locations……… 10, 000

Broader Reach With Gold Standard Audiences 75 Behavioral Targeting Segments developed by data gathered from devices. Sample of segments available:

Mobile Landing Pages Features • Responsive to a variety of mobile device sizes and horizontal/vertical orientations • Secondary Actions tracked using conversion pixels • Ability to add your Google Analytics tag Build time • After receiving required assets, 48 hours for final delivery dependent on client review and QA testing • Sites are hosted up to a week after the campaign end date

Mobile In-App Geo Location Targeting Today’s users spend more time in-app than on the rest of the web combined, making mobile advertising the fastest-growing segment in digital advertising. There are many capabilities which can be effectively utilized this type of targeting: Precise Targeting, Device Look-Back Targeting, Device Matching, Audience Targeting, and Campaign Retargeting. These targeting methods are often used together to deliver a well-rounded, well-targeted campaign approach. Along with our specific capabilities listed above that are at your disposal we also have a number for audiences and in-app categories that can be layered on to our listed capabilities to create a more target, more focused approach. The base level of our mobile in-app geo location targeting is the Polygon, which is a custom-drawn, very specific geo area. From this, we can begin to build the program using a combination of strategies: Precise – A specific polygon or a combined group of polygons deliver ads to devices in real time that are at the specific location within the hand drawn location. Device Look-Back Targeting – We deliver ads to devices that have previously been in polygons, wherever they are now. Device Matching – Targeting a lookalike audience based on the device look-back targeting audience. These devices have commonalities such as types of apps installed, ads previously engaged with, locations visited, and more. Audience Targeting—Targeting a premade mobile audience based on a variety of factors Campaign Retargeting—Targeting people who have clicked on a campaign ad Reports: • Top Line Date: Campaigns, Impressions, Clicks, CTR, Conversions • Flight Performance, Device Performance, Creative Performance Ad Formats: • Banner • Interstitial Delivery on Popular Apps: