Local newspapers Around 20 main newspapers cover the
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Local newspapers • Around 20 main newspapers cover the Hertfordshire area • Each prints only very local news • All local papers have websites • Evaluated through regular media monitoring www. hertsdirect. org
www. hertsdirect. org
Local radio • Three main local radio stations • Heart and Jack FM: localised news bulletins with occasional in-depth features. • BBC 3 Counties is talk radio • Also talk radio station in St Albans, Radio Verulam • Talk radio stations have an older demographic than music radio • All have websites • Often request interviews www. hertsdirect. org
Local TV • Four local TV stations – BBC London, BBC East, ITV Anglia and ITV London • Different areas of county receive different local news • Older demographic • Can view features online after broadcast www. hertsdirect. org
Media: proactive Media (press) releases -1, 200 a year. Maintaining relationships • Meeting regularly with news editors • Advance warning of interesting events and campaigns • Inviting journalists to County Hall and HCC facilities www. hertsdirect. org
Media: reactive work is equally important • Our four press officers respond to about 65 press enquiries a week. • Around 90% responded to within 8 hours • Out of hours media enquiries hotline, manned 24/7 www. hertsdirect. org
thank you www. hertsdirect. org
