Local knowledge Global reach Who we are IPRN

Local knowledge Global reach

Who we are IPRN is one of the leading independent PR Networks Founded in 1995. Consolidated. More than 25 years of international experience 38 members, in 5 continents, 44 countries, more than 70 cities More than 3. 500 employes. Annual revenues of more than 250 M €

Profile Owner lead; experts, involved, commited. PR Culture. Efficient project management by members Present in leading markets and economy sectors Focus: Knowledge Transfer and Results for our Clients

What we do We manage International Communication and PR for Companies and Institutions We align the strategy and actions to local cultures We establish policies, standards and best practices We look for our clients first, then we go for our business

We are different Diversity: of cultures and specialisms Leadership: of owners, with great expertise in sectors, specialisms, resources and the best contacts Experience: projects in senior hands. We asses CEOs Innovation / Creativity: through knowledge / experience Flexibility, agility and service: we adapt to out clients Business: first we give, then we receive

Working proceedings Strategic Management. Tactic as a result of a Strategy. Goal: Credibility PR Focus. We argue and convince. Marketing is a good complement to our experience Own Methodologies, with international and multidisciplinary teams. Lead Agencies We don’t look to boost our own reputation, but that of our clients

Advantajes of IPRN vs Multinationals Owners lead and manage their agencies, projects and clients. We know each other. We control our agendas We add inteligence and experience to cultural diversity We share kwowledge and resources. We generate relations of high value Our members have different profiles. We search them carefully. We know their talent and leadership.

Why IPRN? Network agencies selected by Expertise / Experience No forced-fit country agencies Flexibility to choose management methodologies No big network overhead & costs

EUROPE Austria Belgium Czech Republic Denmark Finland France Germany Portugal Russia Spain Sweden Switzerland Turkey United Kingdom ASIA China Singapore Japan India NORTH AMERICA California Canada Florida Ohio Washington SOUTH AMERICA Argentina Brazil Chile Colombia Mexico Peru Venezuela Hungary Ireland Italy Luxembourg Netherlands Norway Poland AFRICA & MIDDLE EAST Jordan Saudi Arabia Lebanon South Africa United Arab Emirates AUSTRALASIA Australia New Zealand

Integrated Comm Worldwide IPRN agencies stand for integrated services, from consultancy to realization Corporate Comm Internal Comm Presentations / Conferences Media Relations Events Digital marketing Internal PR/PA Market Transactions Comm Investor Relations Issues Management Crisis Comm CSR B 2 C Corporate Corpor. & Fin. Communicat. Management Trade / Sector Media Relations Public Affairs / Networking Special Events B 2 B Media Relations Storytelling Events Marketing Fairs/Trade Shows PR

Media Relations for international clients Core services • • • Consultancy. Defining objectives Development of media strategy and storyline Planning of PR activities Press contacts & Media Relations Development and maintenance of contact lists Implementation • • • Press information Press kits Interview agreements Press trips Press conferences Monitoring • Media response analysis • Input-output analysis • Evaluation metrics • Editorial visits • PR for trade fairs & events • Seminars for journalists • Meetings with experts

Strong in Comm, Digital and Mark Strategy • • Deciding best practices to reach goals. Analysis of media portfolio External / Internal / Off-line / On-line Structures and cross-media linking Structure/ Design • • Best practice research / benchmarking Conception, structuring, navigation Design and layout Planning and budgeting (Technical) Implementation Web, Social Monitoring • • Set-up websites, presence and apps Editorial services, content and community management Mashing of channels/applications Content creation incl. videos, plugins, etc. Administration Press Office Realtime monitoring Key influencer analysis Reports and management summaries

Expertise in industry sectors (1/2) B 2 B – Commercial/ Industrial IT & Technology Consumer Healthcare & Pharma Financial Services Utilities Bosch and Siemens

Expertise in industry sectors (2/2) Food & Drink Consumer Goods Automotive Tourism & Travel Fashion & Luxury Non Profit

Selected areas of Communication Public Affairs Environmental Affairs Crisis and Issue Management Bosch and Siemens

Leadership with a Strategic Management Process 1 2 Strategic Comm goals 3 Annual planning Roadmap & milestones Adjustment of comms. plans Trend & issues monitoring Evaluation 4 Implementation 1 Goals 2 Planning 3 Implementation 4 Controlling Issues management Ongoing control Scenarios new proposals A B C Checking of messages D E Planning of activities and measures

Thank you Luis González Canomanuel Phone: +34 914351712–+34 629507253 lgcanomanuel@lucacom. com www. iprn. com