Local Food From Local Farms Benefits and Opportunities
Local Food From Local Farms: Benefits and Opportunities Casey Foster Nebraska Department of Agriculture Ag Promotion Coordinator – Value-Added 800 -422 -6692 cfoster@agr. ne. gov www. agr. ne. gov August 7, 2007
Return on Production § Returns to the producer § Loaf of Bread @ 1. 39 = 5 Cents 1 Dollar § 1 Gallon of Milk @ $2. 89 = § 1 lb of Sirloin Steak @$4. 39 = 68 Cents § 1 lb of Bacon @ $3. 29 = 40 Cents § 1 Dozen Eggs @$1. 15 = 52 Cents § Cost absorbed by marketing, shipping, handling, packaging, taxes, etc. § $8 meal = 39 cents to the producers pocket (4. 8% of the cost) Source: “Farmers Share Luncheon. ” Tri-State Neighbor 13 July 2001, sec. B
Marketing Kit § Components Include: § Nebraska Marketing Plan § Nebraska Our Best to You stickers (10/box) § Price Cards (100/box) § Logo-embossed plastic bags (200/box) § CD includes § Nebraska Our Best to You logo § Magazine and Newspaper Advertisements § Cost = $25/kit
Ag Promotion Programs § Senior Farmers’ Market Nutrition Program § Low-income senior citizens receive coupons to purchase fresh, locally-grown fruits, vegetables and herbs from registered Nebraska produce vendors § Coupons are available June – August § Seniors can sign-up to receive coupons at a local senior center § Farmers must register with NDA to accept coupons § Nebraska = $246, 775 Total Federal Funds
Specialty Crop Block Grant § Nebraska = $104, 133 for FY 2007 § Eligible projects must enhance the competitiveness of specialty crops § Focus: § § § Research Marketing Education Buy Local Programs Other areas § More funds available for FY 2008
Centennial Mall Garden Market
Ag Resources § Nebraska Our Best to You Marketing Kit § Nebraska Fresh Produce Model § Guide to Nebraska Fresh Produce Directory § Nebraska Food and Meat Directory § A Research Study Guide for Nebraska Value. Added Companies Brochure
Nebraska Department of Agriculture Ag Promotion & Development Division P. O. Box 94947 Lincoln, NE 68509 -4947 Ph: 800 -422 -6692 E-mail: cfoster@agr. ne. gov Web Site: www. agr. ne. gov
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