Local economy Rory Hendrikz Environmental sustainability arts leisure

Local economy Rory Hendrikz Environmental sustainability, arts, leisure J Lennox / A Dakers Urban design & liveability Chris Richards/ Denis Browne Historical context Nigel Moore Marketing & Image Julia Quilliam/ Matt Harmer Children & Young people Luke Kirton Garth Buckle …Older people …Steve Hawkins, Age Concern

Healthy living recommendations Ensure appropriate structures and mechanisms are in place for communication and co-ordination to deliver appropriate healthcare and social services PCT/ Hounslow Council/ Local area committee Plan, fund and provide additional health and social services capacity Developers/ Pre-application Architects/ consultation/ Hounslow Council Planning application Develop outdoor healthy living opportunities from a waterside cycle trail to outdoor exercise bikes Developers/ Hounslow Council/ CIP Pre-application consultation/ Planning application Key agencies must apply Healthy Urban Development Unit (HUDU) formula to determine Brentford High Street health services S 106 contribution PCT/ Hounslow Council Planning application Ongoing

Policing & community safety recommendations Continue to develop community policing in the town centre Sector police team Ongoing / Local area committee/ Hounslow Council Identify resources and appoint a town centre manager Developers/ Hounslow Council Planning application Apply Secured by Design principles Developers/ Architects Planning application Create a vibrant environment with plenty of movement and CCTV, rather than shutters for security Developers/ Architects Planning application

Community development recommendations Hounslow Council Develop a strategic Community approach to catalyse the Regeneration and development of non-profit Cohesion and voluntary sector capacity through High Street regeneration Developers/ Ensure sufficient affordable Hounslow Council space for community groups and networks Autumn 2007 Planning application

Street layout/ zone recommendations Ensure good site permeability and clear water views Developers/ Architects Planning application Establish focal points at Market Place, Workhouse Dock and Town Wharf Developers/ Architects Planning application Introduce new frontages down historic alleys Developers/ Architects Planning application Carefully site residential units in relation to boatyards Developers/ Architects Planning application Establish a comprehensive plan for visitor and residential moorings, some of which should have affordable mooring fee controls Developers/ RSL or local charity Planning application

Massing recommendations Building height must respect local context Developers/ Architects Planning application Deliver required density through close grain design, rather than height Developers/ Architects Planning application No change in skyline from northern pavement of High Street Developers/ Architects Planning application Close height relationship between buildings Developers/ Architects Planning application

What gives the south side of Brentford High Street its character?

…its rooftops…?

www. tooleysboatyard. co. uk - Banbury

Lanes area, Brighton

www. sherbornewharf. co. uk - Birmingham

Warsaw

What makes these contemporary designs fit in?

Street scene character recommendations Develop High Street’s mixed character frontage Developers/ Architects Planning application Contemporary and innovative design as elements of scheme Developers/ Architects Planning application

Not intended to show a definitive scheme, which is task of developers architects BDP. Purpose is to illustrate urban design issues that have emerged and how we believe a viable, high density scheme can be achieved.

Local economy Rory Hendrikz Environmental sustainability, arts, leisure J Lennox / A Dakers Urban design & liveability Chris Richards/ Denis Browne Historical context Nigel Moore Marketing & Image Julia Quilliam/ Matt Harmer Children & Young people Luke Kirton Garth Buckle …Older people …Steve Hawkins, Age Concern

Older people’s recommendations Consider introducing a local shopper bus service Developer/ Hounslow Council transport Pre-application consultation/ Planning application Positive action to address barriers to good access Developer/ Architects Planning application Create safe ‘Shared Space’ Developer/ Architects Planning application 5 Cs of Good Walking Networks should clearly be applied, as well as a complete response provided to the issues raised in Tf. L’s Walkability Checklist Developer/ Architects Planning application Plans for south side of High Street should clearly categorise priority accorded to pedestrians Developer/ Architects Planning application Widen the pavement on the south side of High Street and reduce pavement on the north side Developer/ Architects / Hounslow Council transport Pre-application consultation/ Planning application Close Brentford High Street to traffic for special events Hounslow Council Post completion of redevelopment

Local economy Rory Hendrikz Environmental sustainability, arts, leisure J Lennox / A Dakers Urban design & liveability Chris Richards/ Denis Browne Historical context Nigel Moore Marketing & Image Julia Quilliam/ Matt Harmer Children & Young people Luke Kirton Garth Buckle …Older people …Steve Hawkins, Age Concern

Nigel Moore introduces young people to Brentford’s history

Andrew Dakers facilitates feedback from workshop groups

Young people feedback on the findings of the local economy workshop

Mayor of Hounslow Councillor Felicity Barwood closes the conference with a speech highlighting the importance of ensuring health needs are met as Brentford’s population grows

Staiths South Bank, Gateshead • Eastern end of a formerly contaminated isolated site at Dunston Staiths • Outcome of housing developer’s response to designer Wayne Hemingway’s provocative criticism of the ‘Wimpeyfication’ of Britain by volume housebuilders. • Hemingwaydesign then invited to join Wimpey in creating a better, more sustainable product which would appeal to the 70% of house buyers surveyed who said they would not buy a house on a new estate • Scheme offers real choice at low cost and incorporates an innovative shared-surface design – Largest new-build Home Zone supported by the Department of Transport’s first experimental homezone scheme. • Phase 1's immediate success demonstrated when buyers queued for 2 nights prior to start of sales – First release sold within four hours – Investors were restricted to purchasing no more than two units.

Milford Street, Southville, Bristol

Places for play Play environments should be beautiful, individually designed, should please and stimulate the senses, and be sources of delight and surprise. Nothing less will do. Photo: Karen Ryan © 2005 Free Play Network | PLAYLINK www. freeplaynetwork. org. uk/playlink/exhibition/woepossibility

Chapelfield Play Area, Cowie, Stirlingshire A shared space for all age ranges. The habit of automatically segregating age ranges needs to be questioned. Photo: Sue Gutteridge, Stirling Council © 2005 Free Play Network | PLAYLINK www. freeplaynetwork. org. uk/playlink/exhibition/woepossibility

Valbyparken: The Tower of Light "Nature's own colours are perfect for the playground, with maybe a few artistic colour splashes. The Tower of Light is a good example. "From outside it doesn't look colourful but if you step inside the tower you are astonished to see all the light and colours. " Helle Nebelong Photo: Helle Nebelong © 2005 Free Play Network | PLAYLINK www. freeplaynetwork. org. uk/playlink/exhibition/woepossibility

Valbyparken: The Tower of Light Inside the Tower of Light. Photo: The Nature Playground in Valbyparken, Helle Nebelong www. sansehaver. dk © 2005 Free Play Network | PLAYLINK www. freeplaynetwork. org. uk/playlink/exhibition/woepossibility

Richmond Park Dead wood left lying around. Perfect for building dens. Photo: Tim Gill, www. rethinkingchildhood. com © 2005 Free Play Network | PLAYLINK www. freeplaynetwork. org. uk/playlink/exhibition/woepossibility

Nature playground "Kløvermarken", Denmark "Sometimes in hideaway places where nobody can see you [are good for play]. Other times …spaces where everyone can be seen. " Helle Nebelong Photo: Frode Svane © 2005 Free Play Network | PLAYLINK www. freeplaynetwork. org. uk/playlink/exhibition/woepossibility

Young people’s recommendations Urban Design and Liveability • Incorporate natural features into the design. • Incorporate outdoor permanent fixtures for fun such as outdoor table tennis tables. • Design spaces for people of all ages to use together.

Local Economy • Mainstream retailers such as: Topshop, HMV, H&M, New Look, River Island, Republic, Mothercare, Debenhams, Footlocker, M&S, Starbucks, Costa, Nandos and Pizza. Space for: Independent designers (similar to Windsor), Restaurants and bars, Other cuisine restaurants, Beauty, Jewellery, Barbers and hairdresser [as well as independent stores] • Laid out to replicate Brentford’s original market. [**need to clarify exactly what this means**] • Create an outside ‘café society’ space within a pedestrian zone. • Ensure that more activities are possible on and around the river and canal, including: – – – boating kayaking cafes along the canal music venues recording studio (with space and rates affordable for young people, possibly attached to a record store) – leisure places (e. g. sports, bowling, cinema or snooker)

Historical Context • Anchor development in Brentford’s ‘roots’. This will influence behaviour patterns by supporting a continuity of culture and attract others to come and live here. • Regenerated High Street must educate people about Brentford’s history through schools doing tours, signage and tourist office. Environmental Sustainability • Utilise a mix of a decentralised ‘private wire’ network (utilising Combined Heat and Power technology) alongside the national grid • Buildings must be adaptable to alternative future uses.

Transport and Accessibility • Remove parking on the south side and only allow cars to park on the North side. [** do High Street group as whole want to see cars parked on north side long term? **] • Run a tram all the way down London Road from Hammersmith – this would encourage people to use public transport and would also feel safer at night, rather than a bus. [**Is this creative but distracting? Like foot Bridge to kew? **] • Link up the Train Station to the high street – possibly using a Rickshaw.

• Improve pedestrian crossings on High Street to make it safer to cross – particularly between Half acre and Augustus Close. • Link the football stadium to the high street. [**how? ? **] • Introduce Taxi rank with marshals. [where? Outside station? ] • Remove the kerbs so it is all one flat piece of road, this would help people with wheelchairs etc. [**where on site? Raises problems for blind/visually impaired covered in section 2. 4. 2 of main report. **] • Set up a “Park and ride” away from the high street for people who have to drive to Brentford. [**Who is this targeted at? Are these not normally linked to commuter train or bus services? **]

Agenda 7. 10 pm Welcome and background on what has happened since January ‘ 07 7. 15 pm Message from Cllr Phil Andrews Tim Luckett, President Brentford Chamber Paul Sander-Jackson, New Economics F. 7. 20 pm Key draft recommendations 7. 50 pm Feedback to date from Ballymore/ Geronimo 7. 55 pm Question and answer session 8. 10 pm “Value Tree” William Hardman/ Cathy Howells 8. 30 pm Close

Feedback from Ballymore/ Geronimo • “Draft vision lacks an evidential base [in some areas]: – selection of buildings and yards which are proposed for retention – case for extending the Conservation Area across the whole Waterside site – assertions concerning what is and what is not a viable scheme based on incomplete evidence – reference to the comments by Adams Hendry about the potential of the Ridgeway Wharf site which fails to point out that in their conclusions Adams Hendry cite Ridgeway Wharf as one of only two boatyards out of sixteen in the British Waterways London Region which does not merit protection”

• “the GLA will require a density on the Brentford Waterside site of between 450 and 700 habitable rooms to the hectare which reflects the figures in the London Plan Density Matrix (Table 4 B. 1). This could not be accommodated in a development which is limited to four storeys in height, as suggested in the draft Vision. “ • “Whilst Geronimo / Ballymore accept that the best of the historic environment should be retained, it is our view that the level of retention sought in the draft vision will make the site undevelopable. . . ” • “Underground car park design which is woven around all of the retained historic environment. No developer would construct such a configuration since it is grossly inefficient, costly, difficult to construct…”

• • “We both agree that a retail expansion of the town centre onto the Waterside site will require at least one anchor store. However, an anchor unit will require a large and relatively regular footprint. The locations where this could be achieved would be greatly restricted by your suggestions for the retained historic environment…. ” “Similar considerations would apply to your suggestion of relocating the large space user of the Waterman Centre on to the site. ”

• “…it is inevitable that there will be a period when much of the site is vacant… However, empty buildings are attractive to squatters, arsonists and curious children and many contain asbestos. There will, therefore, be a third party public liability concern which may lead to selective prior demolitions. ”

Areas of Agreement • The foregoing comments on matters of principle should not obscure the fact that there are many areas where we either agree or have very similar positions. These are set out below: – a high quality of urban design is essential and this is why Ballymore have employed BDP as Architects

– renewable energy / CO 2 emissions and sustainable technology are fundamental elements of all Ballymore schemes in London and a range of renewable energy technologies are being utilised on different sites. The precise solution will be dependent on detailed site considerations – Ballymore has an established track record of incorporating art and cultural elements in its schemes.

– vista’s between the High Street and the water are important and the two areas should be reconnected. … – the health and education needs of the new population will need to be addressed … – one area where we have a similar view is in relation to improving the retail offer of the town centre. Your survey clearly shows that a lot of the food expenditure of Brentford residents goes elsewhere. Steering Group’s detailed response can be downloaded from www. brentfordhighstreet. co. uk

Any queries of Geronimo/ Ballymore please contact… Rebekah Paczek T: 07825 312 412 E: rebekah. paczek@ppsgroup. co. uk

NEXT STEPS • Report and recommendations go to Local Area Committee for review and endorsement • High Street Steering Group meetings will continue on a monthly basis – Next meeting this Thursday, 6. 30 pm, GUCD • Different work themes – Need volunteers to take lead on recommendations • Collaborate through www. brentfordhighstreet. co. uk • Continued constructive dialogue with Geronimo/ Ballymore

Agenda 7. 10 pm Welcome and background on what has happened since January ‘ 07 7. 15 pm Message from Cllr Phil Andrews Tim Luckett, President Brentford Chamber Paul Sander-Jackson, New Economics F. 7. 20 pm Key draft recommendations 7. 50 pm Feedback to date from Ballymore/ Geronimo 7. 55 pm Question and answer session 8. 10 pm “Value Tree” William Hardman/ Cathy Howells 8. 30 pm Close