Local Client Consulting Coaching Program By Anthony Devine

Local Client Consulting: Coaching Program By Anthony Devine Session 5

Session 4 Review… • In Our Last Session… - We Discussed Continuing All Prior Prospecting Methods We’ve Covered To Date (COI, FID, VR, Plus New Method…) - Added New Prospecting Method: Run/DMC Method - Homework Assignment And… As Always… My Friendly Reminder… ABP…A… Always Be Prospecting… ALWAYS ; -)

Session 5… Prospecting Continued • Continue Prospecting Via: - Centers of Influence (“COI”)Method - Foot-In-Door (“FID”) Method - Video Review (“VR”) Method - Run/DMC (Run Direct Mail Campaign) PLUS: • Introduction To Our Next And Last Prospecting Method…

“R. A. B. ” Prospecting Strategy • “R. A. B. ” Prospecting Method, or “Ranking And Banking” Strategy • What Is Ranking And Banking Strategy? It’s A Simple, But DEADLY-Effective Methodology Whereby You FIRST Rank An Online Asset Then, After You Rank It, You Approach Businesses In The City/Niche Where You Ranked YOUR Asset And Offer To RENT Your Asset For A Monthly Fee!

What Types Of Assets To R. A. B. With? • • Video (PPC/PPL, Rent Video, Sell) Website (PPC/PPL, Rent Site, Sell) Google My Business Page Social Media Pages (Though A Little Trickier Due To T. O. S. Of Respective Social Media Sites)

What To Rank: Cities… • When You’re First Starting Out With This (And/Or Any Other Method), I ALWAYS Recommend The Path Of Least Resistance… Which Means Try To Find Your OPTIMAL Opportunity For Success (i. e. try to rank for niche in your city/suburb OR cities with populations of 100 K to 250 K Up To 750 K… Do NOT Try To Rank For New York Personal Injury Attorney Out Of The Gate!)…

What To Rank: Niches • My BIG Preference Are “Affluent” Niches… Doctors/Surgeons, Dentists, Orthodontists, Oral Surgeons, Accountants/CPAs, Mortgage Brokers, Real Estate Agents, Stockbrokers/Investment Consultants, Insurance Agents, Etc. • Another EXCELLENT Niche Is Home Improvement/Home-Related… Kitchen Cabinets/Remodeling, Finished Basement, Custom Pool Builders, Custom Landscaping, Bathroom Remodeling, Room Additions, Roofing, Window Replacement, Flooring, Etc.

What To Rank…Continued • *Feel Free To Use Your Prior City/Niche, ESPECIALLY When First Starting Out With This Method… Your Goal, With This And Every Other Method, Is To CLOSE A Deal… Then Deals! • *Ranking: As Mentioned Prior To Start Of This Coaching Program, I Am Only Teaching Prospecting Methods And NOT How To Perform Any Specific Service, Which Is Already Expected Of You To Know And/Or Learn… Having Said That, I Do Have A Surprise I Will Be Dropping On Our Coaching Page On December 23 rd, So Be On The Lookout For It!

After You Rank… How To Find Prospects… • Within Your Selected City/Niche, Type Said City And Niche In Google Search Box • Ideal Prospects: – Those Prospects Using Google Ad. Words On SERPs Pages 1 thru (up to) 10 (Number Will Vary Depending On Location/Niche) – Prospects RANKING On Page 1 -2! – Place Prospects Contact Info And Website URL On Your Excel Prospecting Pipeline Spreadsheet (You Should Be Using One I Provided In One Of The First Two Sessions) – Optional: Go To Spy. Fu. com, Enter Prospect’s URL, Write Down Estimated Monthly Ad. Words Expense On Spreadsheet & Repeat For Each Prospect – Prioritize Prospects Based On Highest-To-Lowest Adwords $

Reminder… Why Are You Selecting All Organic Listings On Page 1 -2 And Ad. Words Users For Prospects? • Because They Are Already Paying For Online Advertising, So Understand The Value Of Same • You Do Not Need To Convince Them Of Power And Value Of Online Marketing • AND… You Are Basically Asking Them If They Would Like To Immediately Have A Page 1 Ranking… DUH!

After You Find Your Prospects… • Either: - Email - Direct Mail - Both! * For The Daring, And Possibly For Fastest Or Faster Results, You May Want To Call Prospects (Especially As You Get More Comfortable And Confident With Yourself And Your Skills!)

Before/After Mailing/E-Mailing… • Be Sure To Review Your Direct Mail/E-mail Piece To Eliminate Any Embarrassing Mistakes, Which If Found By Your Prospect, Would Most Likely End Any Chance Of Landing That Particular Prospect • Mail/E-Mail Your Prospects • Calendar 2 Dates: - Date You Mailed/E-Mailed Each Prospect (Include Prospect’s Name) - 3 Days After Date You Mailed/E-Mailed, Write Down Each Prospect’s Name, Decision Maker And Phone Number • If Prospect Calls You 1 -2 Days After You Sent To Him/Her, Talk To Them, With Goal Of Scheduling An Appointment… DON’T Be In A Rush To Close • If Prospect Does Not Call You, Do NOT Worry As That Does Not Necessarily Mean They Aren’t Interested… On Day 4, You Call The Prospect And Talk To Decision Maker… If You Can’t Get A Hold Of Decision Maker, Leave A Brief Voice Mail (Do NOT Leave Long-Winded Message As It Sounds Desperate) AND Also Send An Email (See Swipe)

To Increase Conversions… • Be 100% Certain To Follow-Up With EVERY Prospect You Send A Mailer/E-Mail To By Calling AND Emailing (Mailers Only) As I Just Discussed… • Did You Know That More Than 50% Of Local Marketers Do Not Follow-Up? The Result? Each And Every One Of Them Is Leaving A TON Of Money On The Table! Don’t Do That!

Assignment • • • Select City And Niche Rank Your Online Asset Find Your Prospects As Directed Above Optional: Be Prioritize Your Prospects Via Spy. Fu. com Research (Most-To-Least Ad. Words Spend) Prepare Spreadsheet (see prior Session’s Resource Section on webpage) Follow My Earlier Directions For Mail, Email (Or Calling) Review And Mail/Email Prospects If Prospect Calls You, Goal Is To Set Up Appointment (Phone Or In-Person)… Attend And Close! For Any Prospects That Do Not Call You Within 3 Days, Call Them With Goal To Set Up Appointment. If Not Available, Leave Brief Voice Mail AND Send Email. IMPORTANT: Do NOT Delay Follow Up Or Can Drastically Reduce Conversions Continue With ALL Prospecting Methods… BUT, If You’re Having Success With Any One Or More Over Other Strategies, Feel Free To Shift More Time And Effort On That Method As The Goal Is To Land Clients With Whatever Method(s) Work Best For You! December 23 rd – Be On The Lookout For My New Course Re: Ranking And Banking With Videos, Which Will Be Available On Our Coaching Page Below This Video!

That’s It… Congratulations!! Bonus Email Hours: For Next 2 Weeks… From Today To Tuesday, December 30, 2014 *Questions? Email me at: awdevinecoaching@gmail. com *Please allow up to 12 -24 hours for my reply (depending on time of day/night and our respective time zones) http: //awdevine. com/local-client-domination-coaching/ (Remember… Password Protected)