Local Business Partnership Initiatives for 2021 and Retail

Local Business Partnership Initiatives for 2021 and Retail Toolkit City Planning and Economic Development, City Planning and Sustainability February 2021 DOCUMENT NAME CAXX/XXXXXX

Local Retail and Activation Strategy Toolkit • Developed to help businesses in suburban retail strips to come together to increase visibility of their area and drive customer growth. • Provides information and tips on how to enhance the customer appeal of a precinct. • Encourages collaboration between local business owners.

What is the Toolkit • The toolkit has been developed from extensive best-practice research and interviews with, and case studies of, local business partnerships to learn from real-life examples. • The toolkit provides information and tips on how to enhance the customer appeal of a precinct through a process of: • • building knowledge about the market in which you operate understanding the strengths and weakness of your precinct, and its competitive positioning working collaboratively to achieve a shared vision getting the biggest bang for your buck through investments in place and activation. • A key role of this toolkit is to borrow the techniques of successful shopping centres and to show these can be applied to retail strips, including the use of data, importance of tenancy mix, effective marketing and place management principles.

Using the Toolkit • Will be available for local business groups to use to guide them. • Can be used as an entire document or different parts can be used depending on maturity of area and business groups. • Is a PDF enabled document which will allow users to easily input, save and share the document.

Benefits of the Toolkit • The Toolkit will encourage local retail precincts to collaborate and work together to achieve a shared vision. • The Toolkit includes a precinct health check which allows business areas to measure the performance of their precinct and to chart a course to improvement. • Includes easy to understand self help guides/ techniques regarding placemaking, marketing and social media.

Accessing the Toolkit • The Toolkit will be available from Council and can be accessed by contacting our Business Liaison team. • The team will work with local business groups to determine which part of the toolkit they need to access when. • Council will also use the Toolkit when delivering future Local Business Partnership Initiatives.

Local Business Partnership Initiatives (LBPI) • Enabling business owners and operators to collaborate with Brisbane City Council with the Retail Toolkit as our Core Enabling Tool • Collectively identifying opportunities that will improve investment and create sustainable local economies • Delivering a destination plan that can be easily implemented by local businesses • Ongoing engagement and support through our Business Liaison Team • An initial year of funding to support activation and delivery of their destination plan

Local Business Partnership Initiatives (LBPI) LITE • A new option for this year is new LBPI Lite projects • Deliberately designed to be delivered in partnership with the Design Brisbane Village Precinct Projects • Will also use the Retail Toolkit although with less direct engagement with Council • An initial year of funding to support a smaller initiative or action • Ongoing engagement and support through our Business Liaison team

Previous LBPI Locations • Stones Corner • Sandgate • Wynnum • Nundah • Moorooka

Planned 2021 LBPI Locations • Logan Road, Mt Gravatt • Oxford Street, Bulimba

Planned 2021 LBPI Lite Locations • ‘The Terraces’, Paddington • Ashgrove West precinct, Ashgrove • Wilston Village, Wilston • Park Road, Milton