Lobbying Strategies Ioana Sirbu 13 November 2011 Lobbying

Lobbying Strategies Ioana Sirbu 13 November 2011 Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

Content • • • What is lobbying? Why? - the starting point of a lobbying strategy Who? - how to choose the main actors to lobby How? - from idea to an Action Plan Conclusions Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

Content • • • What is lobbying? Why? - the starting point of a lobbying strategy Who? - how to choose the main actors to lobby How? - from idea to an Action Plan Conclusions Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

What is Lobbying Your objectives Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

What is Lobbying – practical. . . Lobbying is a communication technique. . . Initiator Recipient Message . . . that aims to influence. HOW? Lobbying Tools WHO ? Stakeholders WHY ? Lobbying Strategies Obtain a gain or avoid a loss 11 – 13 Nov 2011 in Mannheim, Germany

Content • • • What is lobbying? Why? - the starting point of a lobbying strategy Who? - how to choose the main actors to lobby How? - from idea to an Action Plan Conclusions Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

Step 1: Decision to Act What is the current SITUATION? What is my OBJECTIVE? What is my MESSAGE? Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

Step 1: Decision to Act Message: The establishment of the Youth Delegate Programme in my country will hugely improve the quality of youth representation in international relations. Message: The establishment of a Pilot YD Project will provide us with a chance to understand this programme and take further action towards the establishment of such a programme in our country. Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

Content • • • What is lobbying? Why? - the starting point of a lobbying strategy Who? - how to choose the main actors to lobby How? - from idea to an Action Plan Conclusions Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

Step 2: Strategy Building Select Lobbying Targets Approach Friendly/Undecided or Opposition Tactics Selection Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

Map the Battlefield MFA Political Figures Position - + Ministry of Youth Fundation x National UNA Youth Council + University Other Ministries Coca Cola - UNYA Youth NGOs UNDP Influence Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

Targeted Messages The establishment of the Youth Delegate Programme in my country will hugely improve the quality of youth representation at the United Nations. University: by investing in the YD programme we can empower the youth Youth Magazine: By investing in the to research innovative solutions to today’s challenges and thus bring an Youth Delegate Programme you can contribute to an initiative which will be added value to the scientific community. advertised to over 10 million youths MFA Official… from country x. Foundation: Youth Ministry Official Youth Council Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

Content • • • What is lobbying? Why? - the starting point of a lobbying strategy Who? - how to choose the main actors to lobby How? - from idea to an Action Plan Conclusions Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

Step 3: Actions Network and Coalitions Formally or informally Implement Strategy Timeline Evaluate Success Very difficult evaluation Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany

General Timeframe s m a x E 2 012 2 e Jun ons cti e l E 12 0 2 A UNG 01 2 y Ma Nov. 2011 Define Battlemap Lobbying Strategies Establish Partnerships Fundraise Prepare New Yorkin Mannheim, Germany 11 – 13 Nov 2011

Inside or Outside Lobbying Inside Face to Face Meetings E-Mailing, Letters, Position papers Events Visits Networking Conferences Lobbying Strategies Outside Press Release Press Conference Letter Campaigns Grassroots mobilisation 11 – 13 Nov 2011 in Mannheim, Germany

Action Plan Period Lobbying Strategies Actor Targeted Message Methods Operational objective 11 – 13 Nov 2011 in Mannheim, Germany

Evaluation Ex Ante Mid-term Final Lobbying Strategies • What challenges can we expect? • How can we overcome them? • When should we re-evaluate? • What have we achieved so far? • What needs to be adjusted in the project plan? • What went wrong? • What do we need to do from now on? 11 – 13 Nov 2011 in Mannheim, Germany

To Summarize. . . 1. WHY? - current situation - our position towards current situation - main message 2. WHO? - map the battlefield - establish supporters/challengers/neutral actors - set most important actors and set coalitions 3. HOW? - translate your message in the language of targets - set main timeframe - assess resources and decide on lobbying tools - EVALUATE Lobbying Strategies 11 – 13 Nov 2011 in Mannheim, Germany