Living cultures United by the unique Elin Priks

Living cultures United by the unique Elin Priks NGO Setomaa Tourism Chairman elin@setomaa. ee

About the project • Estonian-Latvian programme is funded under the goal of the European Territorial Cooperation, better known as Interreg • Project aim is to strengthen cooperation between small ethnocultural regions in Estonia and Latvia recognized by Unesco • Development and promotion of small ethno-cultural regions as tourism destinations «UNESCO-tourism»

The aim is to develop and promote Including: § creation of the tourism routes and packages § style books and visuals § joint marketing, communication, publications using Unesco value § seminars, workshops and study trips for tourism service providers § 4 regions joint workshops in route and tour package development § exchange of experience and cooperation § create/improve visitor’s websites § a practical handbook about using cultural heritage in tourism § practical travel guides

§ common national costume and traditional holidays handbooks § participation in tourism fairs § press and fam trips in regions § investments to 8 tourism sites

Promotion of local food • unique and different • local growing and production • strong travel argument • open cafe days in 4 regions • food workshops • common cooking classes • experience exchange • better communication and cooperation

The goal for common tourism routes • Better overview, easy to understand • for domestic and foreign visitors • for the travel professionals • binds entrepreneurs and attractions, cooperation

Tourism route Seto village belt • ~ 120 km • 50 sites and places to visit • includes attractions from Petchory • www. visitsetomaa. ee/setokylavyy-route • Google map

Kihnu travel wheel • ~ 30 objects- museum, culture and nature objects, memorials • food providers www. visitkihnu. ee

The Liv Coastline is inviting you! • 55 objects- coastline villages, museums and collections, churches, lighthouses, nature park and nature trails • food and accommodation providers www. livones. net

To the Suiti land • ~ 35 objects – craftsmen, workshops, bakeries, farms, cultural and historical objects, museums, castle and churches • food and accommodation providers • www. suitunovads. lv

Results • better awareness of heritage tourism • better visibility and marketing materials • growth in visitors • growth in accomodation numbers • new target groups/destinations • more local tourism service providers • even standards and offers • better cooperation • new/value added sites

Thank you! Elin Priks elin@setomaa. ee +372 56220903 www. visitsetomaa. ee