LIVEMENU A DIGITAL MENU PLATFORM Presented by Jos

LIVEMENU A DIGITAL MENU PLATFORM Presented by: José Del Real George Tattersall Max Weiss 1

AGENDA FOR TODAY’S DISCUSSION How does Binnj establish its brand? The development and launch of Livemenu Opportunities for new revenue streams Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 2

BINNJ: A SWOT ANALYSIS STRENGTHS WEAKNESSES • First Mover Advantage • Senior Executives & Developers • Foot in the Door with 3 ERG’s • Lack of capital • Unfinished Product • No fulltime employees BINNJ • OPPORTUNITIES THREATS • “Healthy Decisions for Healthy Eating Act” • Unknown Competitors • Security & Privacy Issues i. e. PIPEDA • Product is Highly Imitable • Low Barriers for Competitors to Enter Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 3

KEY ENABLERS Pioneering Cutting Edge Technology • Frontrunners of new technology implementation that digitalizes the menu experience • Opportunity to fuse digital media and information with sit down experience Menu Innovation • Cost savings from reprinting and updating menus periodically and on demand • Provides an interactive platform for advertising and promotions Menu Flexibility Profit Generating Opportunities Competitive Landscape The Binnj Brand • Flexibility in making changes to menu pursuant to customer demand seasonal variances • Increased accuracy of the orders placed • Customer turnover • Reduction in wait staff –more productive waiters Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 4

WHAT DOES OUR BRAND REPRESENT? VISION Be the global leader of digital menu platforms MISSION STATEMENT Our Mission is simple: Create a scalable, cost-reducing , and easy-to-use digital menu that improves the experience for restaurant customers and owners. As your technology partner, when your business grows ours will grow with you, therefore, we will work hand in hand with you to support your growth. Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 5

SCRUM DEVELOPMENT METHODOLOGY + - Works best with small, senior teams ERG’s might insist on a nearly finished product before even a Regional Rollout Lack of planning may result in the development of obsolete code No defined deliverable needed Live. Menu will need to be built incrementally Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 6

WHO IS OUR CUSTOMER AND WHY? Protect our first-mover advantage ERGs Requires less development and sales resources while paying out a larger reward One ERG becomes a launching pad for future Live. Menu Market Penetration Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 7

HOW DO WE DELIVER TO THE ERGS? Pause i. Pad Dev. For Android Dev. Competitive Landscape The Binnj Brand Regional Rollout Strategic Development & Launch Pricing Strategy Full Scale Rollout Future Opportunities Q&A 8

WHY ANDROID? The i. Pad Platform offers no tangible advantages over Android tablets in the context of our situation The Android OS is available on tablets from multiple manufactures Android Tablets will benefit from Moore’s Law while i. Pads foreseeably won’t. Android offers a similar SDK to Apple’s Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 9

HOW DO WE DELIVER TO THE ERGS? Pause i. Pad Dev. For Android Dev. Competitive Landscape The Binnj Brand Regional Rollout Strategic Development & Launch Pricing Strategy Full Scale Rollout Future Opportunities Q&A 10

THE REGIONAL ROLLOUT SERVES AS A… “Trial Run” for the ERGs • Unlikely that an ERG will “put all their eggs in one basket” Beta Testing Phase for us • Provides feedback for product development • A lower standard of having a “polished” product will be needed • Discover security issues and bugs Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 11

BETA-TESTING PROCESS 12

HOW DO WE DELIVER TO THE ERGS? Pause i. Pad Dev. For Android Dev. Competitive Landscape The Binnj Brand Regional Rollout Strategic Development & Launch Pricing Strategy Full Scale Rollout Future Opportunities Q&A 13

PROFIT ANALYSIS Competitive Landscape COSTS REVENUE/COST AVOIDANCE Tablets $14, 333. 33 Tablet Lock $1, 288. 57 Maintenance $2, 866. 67 Installation $1, 720. 00 Internet $719. 40 Customer Turnover $11, 232. 00 Peak Period Pricing $19, 136. 00 Impulse Purchasing $6, 504. 75 Less: Paper Menu $12, 500. 00 Less: exec planning $444. 44 Less: Labor $3, 322. 80 The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 14

PRICING 25% of Savings • Average Net Profit is $32, 212/store • Our price $ 8, 053/year • Includes software, Samsung Galaxy tablet, and security lock • Low Cost- High Volume Initially • Additional Features after Purchase (Promotional Pricing) Market. Penetration • Seek Large Market-Share Beta. Testing Competitive Landscape • Regional Roll-out Plan The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 15

LIVEMENU: FUTURE OPPORTUNITIES Data Collection • Collection of customer preferences and demographics allows for personally tailored menus Restaurant Advertising & Promotions • Increase awareness of promotions & allow suppliers to compete for ad space (i. e. Hershey’s, Jack Daniel’s) Multilingual Platform • Eliminate language barriers for non-native English speakers Gaming Options & Social Networking Integration • Zynga, Facebook, Twitter, Foursquare, etc. Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 16

APPENDIX Current Utility with Live. Menu (Decrease mean time by 5 min & Std Dev. By 3 min) 17

APPENDIX 18

PROCESS MAP IN WEEKS 0 1 1 Write a Business Plan 2 10 Determine Equity Compensation - Stop Io. S Development Stop Io. S dev. Develop Android App 8 0 - 8 0 16 Apply for Intellectual Property Rights Cold Sales Calls 0 Hire Full Time Beta-Testing ERG Sales Pitch 0 12 9 8 Apply for a loan 11 Determine Needed Employees 12 1 11 9 10 ERG accepts Beta plan 10 12 Purchase equipment 12 14 Planning and Design 4 18 14 Design Attractive Menu Templates Executing 18 Business Planning Monitoring and Controlling 19

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Q&A Competitive Landscape The Binnj Brand Strategic Development & Launch Pricing Strategy Future Opportunities Q&A 21