Live Well Live Lightly BRINGING PEOPLE together TO
Live Well. Live Lightly. BRINGING PEOPLE together TO ENJOY AND SAVOR life.
Lightly has all the flavor you expect from a premium Monterey wine plus a few consumer-friendly high. LIGHTS: low alcohol, low calorie and zero sugar. Because sometimes, less is more. Live Well. Live Lightly. BRINGING PEOPLE together TO ENJOY AND SAVOR life.
Wine is produced when sugar is converted to alcohol through fermentation. We’ve developed a proprietary process that allows us to produce a wine that is lower alcohol, fewer calories and zero sugar yet still retains the aroma, flavor, mouthfeel and texture that wine lovers seek. Our Process: • Allow grapes to hang on the vine to reach full flavor potential • Harvest, crush and ferment to dryness • Using an innovative and proprietary process that features a two-stage filter, alcohol is gently and gradually pulled from the wine, leaving behind a reducedalcohol product The Result: • Lightly is the perfect balance between zero sugar/low calorie/low alcohol and flavor. At 85 calories per serving, this wine has about 30% fewer calories per glass. BRINGING PEOPLE together TO ENJOY AND SAVOR life.
Health & Wellness is the largest consumer industry in the world; $4. 7 trillion annually HEALTH CONSCIOUS CONSUMER 41% 30+% of alcohol consumers say health drives their drink choices of US consumers are choosing to moderate alcohol intake 20% of alcohol drinkers are interested in low alc. innovation LOW CAL / LOW ALC CATEGORY $1. 5 Billion 6/10 6 of the top 10 beers in the US market are light annual 2019 sales of White Claw, low calorie, low cal beverage 12 -18 months of aggressive growth in category, Nielsen predicts Sources: PEW Research Center, https: //www. forbes. com/sites/thomaspellechia/2019/02/20/lownoalcohol-beverages-are-in-the-worldwide-future-says-latest-report/#62463 e 4 b 1 c 85 https: //www. decanter. com/learn/low-and-alcohol-free-wine-429969/
2019 SAUVIGNON BLANC Our Sauvignon Blanc has flavors of citrus, melon, guava and bright acidity. What it doesn't have is a lot of calories or residual sugar. Pairs well with halibut in soy-ginger dressing, asparagus, shrimp stir fry and roasted artichoke salad. Product Highlights • 9% Alcohol • Zero Sugar • 85 Calories per 5 oz serving UPC: 6 75829 69507 4 BRINGING PEOPLE together TO ENJOY AND SAVOR life.
2019 CHARDONNAY Our Chardonnay has flavors of citrus, tropical fruit, a hint of vanilla and lively acidity. What it doesn't have is a lot of calories or residual sugar. Pairs well with Dijon-tarragon cream chicken, grilled marinated shrimp and bay scallop chowder. Product Highlights • 9% Alcohol • Zero Sugar • 85 Calories per 5 oz serving UPC: 6 75829 69501 2 BRINGING PEOPLE together TO ENJOY AND SAVOR life.
2019 ROSÉ Our Rose has flavors of strawberry, watermelon, cherry and bright acidity. What it doesn't have is a lot of calories or residual sugar. Pairs well with Greek chicken salad, lobster tails with garlic lemon butter and margherita pizza. Product Highlights • 9% Alcohol • Zero Sugar • 85 Calories per 5 oz serving UPC: 6 75829 69562 3 BRINGING PEOPLE together TO ENJOY AND SAVOR life.
2019 PINOT NOIR Our Pinot Noir has flavors of dark cherry, plum, a hint of toast and silky texture. What it doesn't have is a lot of calories or residual sugar. Pairs well with grilled salmon, roasted beef and parsley buttered egg noodles or filet mignon with mushrooms. Product Highlights • 9% Alcohol • Zero Sugar • 85 Calories per 5 oz serving UPC: 6 75829 69506 7 BRINGING PEOPLE together TO ENJOY AND SAVOR life.
MARKETING Balloons Shelf Talkers Custom Shippers Floor Stickers
• Delicious wines that are zero sugar, low calorie and low alcohol • Potential for strong sales in the up-and-coming Better For You category • Creative in-store marketing materials to drive brand awareness • Sustainably certified from estate vineyards in Monterey County, California • Delivers on delicious moderation while promoting a “keeping it light” lifestyle BRINGING PEOPLE together TO ENJOY AND SAVOR life.
BRINGING PEOPLE together TO ENJOY AND SAVOR life.
- Slides: 11