Live to work Work to live Work to

Live to work Work to live Work to fund lifestyle Long hours and dedication Do the necessary and go home Work life balance, bored easily Motivated by prestige, perks, status Motivated by change, freedom, respect, outputs ‘Show me what you know’ Motivated making a difference Compliance, parent-child relationship with employer Know they’ve done a good job Adult to adult relationships Confidence to have adult to adult relationship Like immediate feedback Make own decisions without consultation Like structure and hierarchy Like control Take direction and then get on with it Have distain for authority and structure Hate being micro-managed Want to lead Resist change Value experience Self-reliant, cynical Relish change Assert individuality Family values – require nurturing environment Need help with problem solving, like to share Don’t want to lead Flexibility Experience irrelevant Competitive and resilient Want to fix Boomers’ ‘mistakes’ Take on tough, meaningful jobs Parents said “You can do anything” “Stand on your own two feet” Kept opinions to themselves Shared their opinions “You’re wonderful and brilliant at everything” Think you want to know their opinions Knowledge = Power Gg Like regular feedback Ask many questions (Generation ‘Why? ”) Need constant collaboration / direction Gg Workplace irrelevant, less traditional hours; results Flexible, rapid progress, achievement without accountability Motivated by being heard, progress, change Find own answers and offer solutions, value brands Offer opinions (often to the CEO); equality the norm Constant feedback from variety of sources Need consultative approach, listen and be listened to as individual Secure and loved, parental support, expect same at work Find info rather than thinking it through, expect top technology Don’t like hierarchy, Super flexible, diversity the norm Creative use of technology to find out anything /everything Manage outputs not inputs; want to do it their way “You can be anything you want to be; whatever you do is OK with us” Know you need to know their opinions

Live to work Work to live Work to fund lifestyle Workplace irrelevant, less traditional hours; Motivated by being heard, progress, change results Live to work Work to live Work to fund lifestyle Workplace irrelevant, less traditional hours; results Flexible, rapid progress, achievement without accountability Long hours and dedication Do the necessary and go home Work life balance, bored easily Motivated by prestige, perks, status Motivated by change, freedom, respect, outputs Motivated making a difference Knowledge = Power ‘Show me what you know’ Ask many questions (Generation ‘Why? ”) Compliance, parent-child relationship with employer Adult to adult relationships Confidence to have adult to adult relationship Know they’ve done a good job Like regular feedback Like immediate feedback Constant feedback from variety of sources Make own decisions without consultation Take direction and then get on with it Need constant collaboration / direction Need consultative approach, listen and be listened to as individual Like structure and hierarchy Have distain for authority and structure Family values – require nurturing environment Secure and loved, parental support, expect same at work Like control Hate being micro-managed Need help with problem solving, like to share Find info rather than thinking it through, expect top technology Want to lead Resist change Self-reliant, cynical Relish change Don’t want to lead Flexibility Don’t like hierarchy, Super flexible, diversity the norm Value experience Assert individuality Experience irrelevant Competitive and resilient Want to fix Boomers’ ‘mistakes’ Take on tough, meaningful jobs Parents said “You can do anything (but make it something we approve of)” “Stand on your own two feet” “You’re wonderful and brilliant at everything” Creative use of technology to find out anything /everything Manage outputs not inputs; want to do it their way “You can be anything you want to be; whatever you do is OK with us” Kept opinions to themselves Shared their opinions Think you want to know their opinions Know you need to know their opinions Write to me Meet me Conference call / Skype me BBM me / Facetime Find own answers and offer solutions, value brands Offer opinions (often to the CEO); equality the norm

Live to work Work to live Work to fund lifestyle Long hours and dedication Do the necessary and go home Work life balance, bored easily Motivated by prestige, perks, status Motivated by change, freedom, respect, outputs Motivated making a difference ‘Show me what you know’ Ask many questions (Generation ‘Why? ”) Find own answers and offer solutions, value brands Offer opinions (often to the CEO); equality the norm Know they’ve done a good job Like regular feedback Like immediate feedback Constant feedback from variety of sources Make own decisions without consultation Take direction and then get on with it Need constant collaboration / direction Need consultative approach, listen and be listened to as individual Like structure and hierarchy Have distain for authority and structure Family values – require nurturing environment Secure and loved, parental support, expect same at work Like control Hate being micro-managed Need help with problem solving, like to share Find info rather than thinking it through, expect top technology Want to lead Resist change Self-reliant, cynical Relish change Don’t want to lead Flexibility Don’t like hierarchy, Super flexible, diversity the norm Value experience Assert individuality Experience irrelevant Competitive and resilient Want to fix Boomers’ ‘mistakes’ Take on tough, meaningful jobs Parents said “You can do anything (but make it something we approve of)” “Stand on your own two feet” “You’re wonderful and brilliant at everything” Creative use of technology to find out anything /everything Manage outputs not inputs; want to do it their way “You can be anything you want to be; whatever you do is OK with us” Kept opinions to themselves Shared their opinions Think you want to know their opinions Know you need to know their opinions Write to me Meet me Conference call / Skype me BBM me / Facetime Knowledge = Power Compliance, parent-child relationship with employer ‘Show me what you know’ Adult to adult relationships Ask many questions (Generation ‘Why? ”) Confidence to have adult to adult relationship Workplace irrelevant, less traditional hours; results Flexible, rapid progress, achievement without accountability Motivated by being heard, progress, change Find own answers and offer solutions, value brands

Live to work Work to live Work to fund lifestyle Long hours and dedication Do the necessary and go home Work life balance, bored easily Motivated by prestige, perks, status Motivated by change, freedom, respect, outputs Motivated making a difference Motivated by being heard, progress, change Knowledge = Power ‘Show me what you know’ Ask many questions (Generation ‘Why? ”) Compliance, parent-child relationship with employer Adult to adult relationships Confidence to have adult to adult relationship Find own answers and offer solutions, value brands Offer opinions (often to the CEO); equality the norm Know they’ve done a good job Like regular feedback Like immediate feedback Constant feedback from variety of sources Make own decisions without consultation Take direction and then get on with it Need constant collaboration / direction Need consultative approach, listen and be listened to as individual Like structure and hierarchy Like control Have distain for authority and Hate being micro-managed structure Family values – require nurturing environment Need help with problem solving, like to share Workplace irrelevant, less traditional hours; results Flexible, rapid progress, achievement without accountability Secure and loved, parental support, Find info rather than thinking it through, expect top technology expect same at work Like structure and hierarchy Have distain for authority and structure Family values – require nurturing environment Secure and loved, parental support, expect same at work Want to lead Resist change Self-reliant, cynical Relish change Don’t want to lead Flexibility Don’t like hierarchy Super flexible, diversity the norm Value experience Assert individuality Experience irrelevant Competitive and resilient Want to fix Boomers’ ‘mistakes’ Take on tough, meaningful jobs Parents said “You can do anything (but make it something we approve of)” “Stand on your own two feet” “You’re wonderful and brilliant at everything” Kept opinions to themselves Shared their opinions Think you want to know their opinions Know you need to know their opinions Write to me Meet me Conference call / Skype me BBM me / Facetime Creative use of technology to find out anything /everything Manage outputs not inputs; want to do it their way “You can be anything you want to be; whatever you do is OK with us”

Live to work Work to live Work to fund lifestyle Long hours and dedication Do the necessary and go home Work life balance, bored easily Motivated by prestige, perks, status Motivated by change, freedom, respect, outputs Motivated making a difference Motivated by being heard, progress, change Knowledge = Power ‘Show me what you know’ Ask many questions (Generation ‘Why? ”) Compliance, parent-child relationship with employer Adult to adult relationships Confidence to have adult to adult relationship Find own answers and offer solutions, value brands Offer opinions (often to the CEO); equality the norm Know they’ve done a good job Like regular feedback Like immediate feedback Constant feedback from variety of sources Make own decisions without consultation Take direction and then get on with it Need constant collaboration / direction Need consultative approach, listen and be listened to as individual Like structure and hierarchy Have distain for authority and structure Family values – require nurturing environment Secure and loved, parental support, expect same at work Like control Hate being micro-managed Need help with problem solving, like to share Find info rather than thinking it through, expect top technology Want to lead Resist change Self-reliant, cynical Relish change Don’t want to lead Flexibility Don’t like hierarchy, Super flexible, diversity the norm Value experience Assert individuality Experience irrelevant Competitive and resilient Want to fix Boomers’ ‘mistakes’ Take on tough, meaningful jobs Creative use of technology to find out anything /everything Manage outputs not inputs; want to do it their way “You can be anything you want to be; whatever you do is OK with us” Parents said “You can do anything (but make it somethingopinions we approve of)” to Kept opinions to themselves Write to me “Stand on your own two feet” Shared their opinions Meet me “You’re wonderful and brilliant at everything” Think you want to know their opinions Conference call / Skype me Workplace irrelevant, less traditional hours; results Flexible, rapid progress, achievement without accountability Know you need to know their opinions BBM me / Facetime