LITE BITES BLISS IN EVERY BITE THE BRAND

LITE BITES ……. . BLISS IN EVERY BITE

THE BRAND CONCEPT Baked Snacks Product Range Meeting today’s lifestyle and needs of the end user Delicious and nutritious alternatives for existing greasy snacks Creating a master brand called “LITE BITES” with a product range � LITE : Indicating the low fat content and health benefits. The font used is of a lighter shade as compared to bites. � BITES : Covering various product offerings which could range from chips to cookies. A bold look is given to the font to highlight the wide range of product offering � Font color used is linked with the baking products, freshly out of oven etc. � Use of same color in the logo and the tag line to provide brand coherence LITE Baked Chips BITES Roasted Namkeen Sugar Free Cookie

THE BRAND - LITE BITES Brand Mantra : BLISS IN EVERY BITE Bliss can be connected to: Consumption of baked snacks without any worries or concerns related to health � Taste factors involved in all the products � Wide product range such as cookie, chips etc � Bliss is also connected with having cakes, pastries, ice-creams which is tasty but unhealthy. People generally describe having an ice-cream blissful because of the taste. Hence the product positioning of Lite Bites could be done based on the fact that it is blissful both in terms of health and taste � Creating a healthy eating craze Lowered in fats Bringing enthusiasts a unique, high-quality snacks inspiring them to relax First guilt-free snack product brand Making wholesome better-for-you snacks easy and delicious Enjoy healthy snacking anywhere, any time! Perfect blend of health and taste

BRAND BUILDING Who are you – A path towards a healthy lifestyle What are you – A companion you have all the time whenever you need. You don’t think twice if you are hungry and want to munch something and you have a pack of LITE BITES. What do I think or feel – Health and taste can co-exist. Instead of greasy and oily snacks, go for the baked snack which is tasty as well as healthy. What about you and me – Together we build a better brand through our “LITE BITES” Community

BRAND DUALITY Health : Creating a healthy alternative for fried snacks which can be consumed with a similar frame of mind with all the health benefits. Taste : Overcoming the barrier in customer’s mind that tasty things cannot be healthy LITE BITES

PACKAGING UP LITE BITES Use of simple and elegant colors such as white and green giving a sense of purity and no additives Clutter free cover unlike the fried snacks packs Highlighting the nutrients content and health benefits Packaging needs to appeal to the masses with the brand message of being healthy and tasty Follow same packaging style across all product range Use of eco-friendly and recyclable packaging material

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