LIONS CLUBS INTERNATIONAL FLOAT INFO VISION TO BE

LIONS CLUBS INTERNATIONAL FLOAT INFO VISION

TO BE THE PUBLIC RELATIONS ICON FOR LIONS CLUBS INTERNATIONAL INFORMING PARADE AUDIENCES AND TELEVISION VIEWERS OF THE LIONS COMMUNITY AND HUMANITARIAN SERVICE WORLD-WIDE AND ATTRACTING NEW MEMBERS.

“CAMPS FOR ALL ABILITIES” 2016 FLOAT The float depicted various camping activities that Lions Clubs throughout the world provide for hundreds of thousands of individuals of all abilities and ages.

ROSE PARADE - INTERNATIONAL EXPOSURE

The Rose Parade is broadcast live over 8 networks ROSE PARADE BROADCASTERS

Exposure Equals Value • The Rose Parade is the third most watched event in the United States behind the Super Bowl and the Academy Awards. • A 30 -second ad during the Super Bowl cost $3. 5 -3. 8 million in 2014, a 30 -second ad during the Academy Awards were sold for $1. 8 million in 2014. • A Rose Parade float can be seen on television anywhere between 40 -45 seconds. • Given the advent of social media, campaigns for exposure begin as early as April for the Rose Parade, giving the float long lasting “legs” for whatever program your are trying to promote. • One million people line-up on the parade’s 5. 5 route, 125, 000 spectators are seated in the 3 block radius at the parade’s starting point.

2016 Parade Statistics RATING 11. 13 VIEWERSHIP HOUSEHOLDS 41. 48 M INTERNATIONAL** 28 M RATING* 7. 4 VIEWERSHIP HOUSEHOLDS 13. 6 M *AS REPORTED BY ESPN *Combined Rating from All Broadcasters ** as reported by Block Communications 2016 ROSE PARADE

2016 Parade Statistics PARADE PARTICIPANTS 45 FLOATS 20 BANDS 19 EQUESTRAIN UNITS ATTENDANCE ROSE PARADE 700, 000 ROSE BOWL GAME 94, 268 DECORATING PLACES 22, 357 EQUESTFEST 2, 281 BANDFEST 8, 645 POST PARADE 121, 966 2016 ROSE PARADE

2016 Parade Statistics SOCIAL MEDIA FOLLOWERS #ROSEPARADE #ROSEBOWL f 47, 922 10, 800 5, 074 12, 297 31, 300 4, 643 2016 ROSE PARADE

2016 Parade Statistics SOCIAL MEDIA FOLLOWERS WWW. TOURNAMENTOFROSES. COM TOTAL ANNUAL PAGEVIEWS: 2, 399, 438 (01/05/15 - 01/04/16) 02/2016 ROSE PARADE

60 Live + Other *Canada - live coverage from US TV stations **Not shown: American Forces Network, 115 territories worldwide INTERNATIONAL VIEWERSHIP

• Broadcast to 115 countries & territories outside of the United States vs. 174 in 2013 • Estimated 25 million international viewers vs. 28 million in 2013 • 2014 Rose Parade was seen LIVE in 60 countries & territories outside the United States vs. 55 in 2013 INTERNATIONAL VIEWERSHIP

SOCIAL MEDIA

Facebook 2012 2013 2014 Total Impressions (Parade Day) 189, 729 2, 095, 733 2, 975, 082 Daily: The number of impressions seen of any content associated with your Page. (Total Count) ROSE PARADE - TOTAL IMPRESSIONS

OUR MISSION GENERAL OVERSIGHT OF ALL LIONS FLOAT ENTRY PREPARATION FOR THE TOURNAMENT OF ROSES PARADERAISING FUNDS, OVERSEEING DESIGN, ORGANIZING AND DIRECTING VOLUNTEER FLOAT DECORATORS

HOW IS THE FLOAT FINANCED?

6 WAYS TO CONTRIBUTE 1. “Ride of Your Life” 2. Club Banner Patch Program 3. Merchandise 4. Fellowships 5. Two Opportunity Drawings 6. Golf Tournament (LCI contributes $75, 000 -Centennial Float $100, 000 )

“Ride of Your Life” $7, 500. 00(2017 Float Only) The international President and his wife will be seated in front of the Lion on TV side of float by Youth block. Float riders (4) will be on Feeding the Hungry and Environmental Blocks on both sides of float The package includes: 1. Up to 3 hotel nights 2. One ticket to parade for spouse or guest 3. Reception with International President 4. Pasadena Host Breakfast New Year morning 5. Tour of the Float Barn 6. Transportation to the parade and pick-up

CLUB BANNER PATCH PROGRAM A Banner Parch is a great way for Lions Clubs to display support for their International Lions Clubs Rose Parade Float. Donations of $100 or more will receive a patch to add to their club banner of service recognitions. Individual Lions can also make a donation to receive their own patch for display.

MERCHANDISE 1. Polo (golf) & T-Shirts 2. Jackets (1 or 2 -Color) 3. Sweatshirts (Zipper Hooded) 4. BB Caps & Tote Bags 5. Lapel Pins

FOUR FELLOWSHIPS 1. Donald E. Banker Fellowship – Memorializes first IP to ride the float on New Year’s Day 1992. 2. Garry Lozaun Fellowship – Memorializes PDG Gary Lozaun, founder of Fellowship Program. 3. Wilt Le. Blanc Fellowship – Memorializes PDG Wilt Le. Blanc who was involved since the projects inception 1991 until death in 2002. 4. Chuck Overbey Fellowship – Memorializes PDG Chuck Overbey the administrative director of the Fellowship program and member until his death in 2012.

TWO OPPORTUNITY DRAWINGS 1. Grand Prize- $500. 00 Value 2 Parade Grandstand Seats 1 Night’s Hotel Lodging-transportation to and from parade 2 Rose float T-Shirts 2 Rose Float Lapel Pins 2. Stained Glass Window – 26”x 22” stained glass piece created by PDG PJ Smith for the 2017 Lions Rose Float. Piece can be hung nicely in any window and has a value of $1, 500.

YOUR 2017 CENTENNIAL FLOAT IS