LINK Your blockchain middleman Mike Balestrino Julio Fu

LINK: Your blockchain middle-man Mike Balestrino, Julio Fu, Seina Udagawa, Amir Zur 1 LINK: Your blockchain middle-man

Current inefficiencies Universities need the best talent but can’t pro-actively reach the best students GMAC Sends the scores to universities and charges extra if students want to send scores to more than five schools Students apply to universities and need to gather information from different sources Some data… “The computer-adaptive GMAT costs $250 a pop and if a test taker wants to send the results to more than five schools - $28 charge for each score report” 2 LINK: Your blockchain middle-man

Unmet need Students For students: it takes a lot of time and steps to get GMAT scores, expensive if you want to send to more than 5 schools Schools Takes a lot of time to get the documents and test scores – transcripts, GMAT/Toefl scores, Some documents have to be send via regular mail 3 LINK: Your blockchain middle-man GMAC Administrative inefficiency – using the same method to share scores for years Other applications Can also apply to the SAT and GRE tests (or any standardized tests), Linkedin, companies that need to verify applicant’s credentials and more

Our solution Being the middleman One stop shop for students Saa. S - Subscription based We send the scores to schools 4 LINK: Your blockchain middle-man 01 02 03 04 Middleman Between schools and organizations – starting with GMAC Incentives for students to upload their data so they can stay up to date with scholarship offerings, recruiting events and be on their favorite schools rader Saa. S GMAC and other organizations will use our software to post scores of students Taking care of our students Once we have all the data, we will send your transcripts, scores and other documents to the right organization in no time

How it works Blockchain! The foundation of this venture is the platform upon which it operates. By enabling blockchain technology, we can seamlessly connect our consumers by acting as an essential, market-enabling intermediary. ETHEREUM PLATFORM ECOSYSTEM Application Development Historical Data Upload Dynamic Data Storage Develop data Build historical data Automate new data storage application repository sourced entry for sustained that securely stores from customers operating model data Example: Safe. Ether Example: freeftopia Example: Hydra. Chain 5 LINK: Your blockchain middle-man ‘Big Data’ Intelligence Deliver key insights to customers as value-added services Example: CETAS

Our target audience Successful implementation requires adoption by both our primary and secondary audiences, meaning we must be well positioned to deliver on our two-tiered value proposition. Primary Audience Secondary Audience Testing Centers Students § Reduce costs through administrative relief § Enable focus on core competencies § Enable quick and easy data storage § Provide consolidated personal “file” cabinet Colleges & Universities § Enable more proactive marketing through analytic insights § Build broader, more connected target market Employers § Reduce application throughput time § Pre-validated data points (e. g. , replace cost of background checks) Marketplace positioning is critical to becoming a value-added service provider for both primary and secondary audiences! 6 LINK: Your blockchain middle-man

The competitive landscape As with any new venture, we need to be wary of incumbents, new entrants, and ourselves! The competitive landscape is relatively open, but we must act swiftly to prove our value. The Status Quo Target Audience § Rationale: It’s not broken, so why fix it? § Mitigation: You don’t want to miss the “next big thing!” Plus, you can focus efforts and resources on your core competencies § Rationale: Why do we need you? § Mitigation: Why not improve with a positive NPV? You can reduce the admin. burden and improve market intel. while reducing costs Ethereum (etc. ) Ourselves! § Rationale: We already have this technology and can do it better! § Mitigation: Let’s work together! Supporting your goal to be the preeminent blockchain platform § Rationale: If we build it, will they will come? § Mitigation: PROVE IT! Focus efforts on product development and sales & marketing A successful competitive defense relies on an effective value-proposition offense! 7 LINK: Your blockchain middle-man

The business model Schools Fee for the analytics: $0. 2 MM/year * 6 K = $1. 2 BN market potential GMAC Subscription of $4 MM/year 8 LINK: Your blockchain middle-man Students Free for students but incentivize them to sign up on our platform

The revenue projection 2020 300 US MBAs Top 30 US MBAs $5 MM Cost $6 MM in $MM 9 LINK: Your blockchain middle-man 2000 Worldwide MBAs $13 MM 2018 Revenue In $MM 2019 $64 MM $10 MM 2021 $81 MM 2500 Worldwide MBAs+ other graduate schools +15. 2% Increase +5% $28 MM $35 MM Increase

Go-to-Market Strategy Launching Massification - Develop the initial network within the top 20 schools in the country - No registration fee is required - Start campaign to reach out to the whole US market and become the first option for student profiles Pilot - Partner with GMAC to launch the first pilot with the original customer student base and their current test options 10 LINK: Your blockchain middle-man Internationalization - Assess new markets like Europe, Asia and/or Latin America

Expansion model Growth Focus on expanding the model into new tests (e. g. GRE) and schools (i. e. not only in the US, or online certificates) 11 LINK: Your blockchain middle-man Partnerships Develop relationships with new relevant business partners in the academics field (e. g. Coursera) New Ventures Develop new and more accurate credit scores, background checks when reaching a stable number of users, customers, and partners

Our ask - Funding uses Requesting $3 MM in funding to develop a platform and establish the business within Top US business schools Software development Cost of development for our main platform for the first year 5% 10% Sales & Marketing cost to Top 30 US MBAs 35% 50% Workforce The cofounders will be paid zero for the first year Other Administrative Costs 12 LINK: Your blockchain middle-man $1. 5 MM $1 MM $300 K $150 K