Linear Model of Communication By Ms Neela Pandya

Linear Model of Communication By Ms. Neela Pandya Associate Professor M. V. Mscience and Home Sciene College Rajkot www. neelapandya. in

Background �In linear model, communication is considered one way process where sender is the only one who sends message and receiver doesn't give feedback or response. The message signal is encoded and transmitted through channel in presence of noise. The sender is more prominent in linear model of communication.

Founder �Linear model was founded by Shannon and Weaver which was later adapted by David Berlo into his own model known as SMCR (Source, Message, Channel, Receiver) Model of Communication.

Diagram

Types of Linear Communications �Different types of communication models based on linear model of communication are: � 1. Aristotle's Model - made for public speaking. -made to establish a propaganda. -sender sends message and receiver receives it.

2. Shannon Weaver Model �It is a mathematical model used for technical communication or machine communication like telegraph and telephone. �If the channel does not have distorting elements or noise producing elements, the communication is successful.

3. Berlo's SMCR Model �Berlo's Model was made to understand general human communication. In Berlo's Model, communication depends on many factors: like communication skills, attitude, knowledge, socio-cultural systems, the way in which the message has been sent, the content of the message, senses of the receiver, etc.

Criticisms of Linear Model �In this model, communication has a particular beginning and an end, so it is not continuous. �There is no concept of feedback which makes it inapplicable to direct human communication and only applicable to mass communication like newspaper, television, etc. There is no way to know if the communication was effective or not. �Human communication is mostly circular rather than linear as audience is also an active participant. �Communication may not happen in turns and more than one message can be sent at the same time. �The sender must have the ability to encode and the receiver must have the ability to decode. �The model has become less relevant to electronic communication and internet where it’s not clear who is the sender and who is the receiver.

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