Lights Camera Video By Richard Naylor 2007 NYLA

Lights, Camera, Video! By Richard Naylor 2007 NYLA Conference

Why USE Video? n n n It is a powerful & popular medium Some things are better communicated that way You reach new audiences It is a great networking tool A super staff development tool

Getting Video Seen n Use a Television Station • Run a station • Send a station video n Other • Streaming Video on Web Site • Check out on DVD or VHS

Kinds of Stations: PEG • Public Access: for use by general public • administered by cable operator or a party designated by franchising authority. n Educational: used by educational institutions for educational programming. • Time typically allocated by the franchising authority or cable operator among schools, colleges and universities. n Governmental: programming by organs of local government. • Franchising authority directly controls these channels.

Getting a Station n Work with a Municipality • P: Talk to or Lobby n Google: getting peg station • E: Talk to, work with another educational institution • G: Talk to as an ally n A community has a right to one • The rules come from the municipality or controlling organization. • www. publicaccesstv. net

Acquiring Video n n Make it yourself Have someone else do it • Work with local cable

Library System Works With Cable n Free if they have a program • TW had done promos for museums for $0. n For Money if they don’t • TW partnership based on Riverway (Media sponsor) & a kids cooking show • . . . But needed to have some money $6, 000 for seven libraries. n $2, 500 per additional library n

Types of Programs n n n n PSA’s Talk Shows Book Talks Video-i-Zations Theatre and art shows Community events Children’s Programs

Types of “Taping” n Multi-camera production • Need more equipment n Film-style video • Takes longer to script and edit • Can be done on a shoestring

What You Need n Studio or Multi-use Room • Room, Furniture, Decor n n Lighting Cameras: Wheeled and Portable Switcher Sound: lapel, hanging, corded

What System Costs n To cablecast • $75, 000 to $100, 000 n Production Only • Small three camera system n $25, 000 - $30, 000

Financing n n n Cable company funds Based on franchising authority’s agreement with the Cable Company Fundraising Library Budget

Program Development 1. 2. 3. 4. 5. The Proposal Target Audience Objectives of Video Decide Type of Video The Script (or questions/topics)

Channel 17 Colonie n n n 17 Web Home Page Schedule Program Description

Channel 17 Colonie Regular Shows n n n Colonie Close-Up w/ Frank Mauriello Getting to Know You w/ Robert Jaquay The Money Factor w/ Richard Naylor Focus on Health w/Peggy Mello Parenting in the 21 st C w/ Zina Shevchic Benchmark w/ Judge Peter Crummey Forum on Safety w/ Pete Latanzio Noon Book Review w/Joe Nash Meet the Author w/ Joe Nash Veteran’s Project Theater w/ Bill Leone (In Production)

Ideas for Other Uses n Emergency Education System • Each class once per week • Starting test w one teacher