Lights Camera Action l The Role of Multimedia
- Slides: 29
Lights, Camera, Action! l The Role of Multimedia in Web Applications l Leading Multimedia Formats in Use Today l What You Need to Know to Include Them in Your Web. App Server Applications Speaker: Randall Rutherford, Product Marketing Manager, Web. App Server Software Suite
“Multimedia” “The use of computers to present text, graphics, video, animation and sound in an integrated way. ” From webopedia. internet. com
Types of Web Multimedia l l l Text Images Audio Video Streaming Media
The Role of Multimedia l Deliver Content l Entertainment l News l Training l Enhance Usability l Navigation l Instruction
Usability l What is Good Design? l Design Supports the Purpose of Site l Shockwave vs. Credit Card Application l User should be able to complete an application quickly and successfully without making mistakes. l Ideally, User should also feel engaged by the experience.
Multimedia Techniques l l Animations Audio Video Streaming Media l l Flash/Shockwave SVG SMIL DHTML
Animation l Animated GIFs l Adobe Image. Ready (Photoshop) l Macromedia Fireworks l Jasc Paint Shop Pro & Animation Shop l Flash / Shockwave l Dynamic HTML
Macromedia Flash (. swf)
Authoring SWF Files l l Macromedia Flash (www. macromedia. com/flash) Macromedia Director (www. macromedia. com/) Swish (www. swishzone. com) Adobe Live. Motion (www. adobe. com/livemotion)
… Authoring SWF Files l 2 D Animation tools that export SWF l Adobe Illustrator l Macromedia Freehand l Adobe Streamline can import bitmaps & convert to vectors l 3 D Animation Tools that export SWF l 3 D Studio Max l Vecta 3 D l Swift 3 D
Flash / Shockwave
Director or Flash? l Use Director to create interactive multimedia productions l Use Flash to create resizable and extremely compact web site components
Macromedia Generator “Generator is a high-performance, scalable solution for delivering real-time, visual content to audiences who require fast, time-sensitive and personalized Web sites. ”
Macromedia Generator l What's the difference between Generator and Flash? l Both can be used to deliver customized visual content to a browser l Flash customization occurs on the client browser, using the Macromedia Flash Player l Generator customization occurs on the server, and is delivered to the client in a variety of formats
Macromedia Generator l … What's the difference between Generator and Flash? l Generator delivers content in a variety of formats: GIF, JPG, PNG, Quick. Time and. swf l The main delivery method for Flash is a Macromedia Flash movie (. swf). l Integrate differently with databases and application servers
Macromedia Generator
Scalable Vector Graphics (SVG) l An open-standard vector graphics language l Based on Extensible Markup Language (XML) l High-resolution graphics for Web sites
Scalable Vector Graphics (SVG)
Audio l Web pages are by no means limited to text and graphics… l … but few mainstream Web sites include sound l CD-standard audio hogs up about 10 megabytes of bandwidth per minute
Audio l l MP 3 Wave MIDI Streaming Audio
Video l MPEG l Quicktime (. mov) l AVI
Adding Video to a Web Page <HTML> <HEAD><TITLE>GODZILLA® 2000</TITLE></HEAD> <BODY> <CENTER> <EMBED src="godzilla 2000_trailer 320. mov" width=320 height=255 BORDER="0" AUTOPLAY="TRUE" LOOP="FALSE" CONTROLLER="TRUE"> </CENTER> </BODY> </HTML>
Streaming Media l The media file begins playing while it is still downloading l Real. Player, Flash and Shockwave also incorporate streaming audio l Creating Real. Audio files is easy l Must have a dedicated streaming media server to deliver content
Streaming versus Downloading l Streaming video has the advantage of realtime download and playback l At slow internet speeds quality may suffer l Downloading video offers high quality playback l Must download entire file before it can be viewed
Streaming Media l Real. Networks Real. Player l Microsoft Windows Media Player l Apple Quicktime
Emblaze
Thin Client Multimedia l Streaming Video for Phones Released June, 2000 l Media Player for Palm Released July, 2000 l Streaming Video for Palm Released September, 2000
SMIL l Developed by the World Wide Web Consortium (W 3 C) l Enables the division of multimedia content into separate files and streams (audio, video, text, and images), l Sends streams to a user's computer individually l Displays streams together as if they were a single multimedia stream
Integrating Multimedia with Web. App l Web. App Server in no way interferes with deploying any multimedia components in a web application l Multimedia delivery to cell phones, PDAs, other thin clients still not practical l Bandwidth available to user is critical in decision to deploy l Must serve the purpose of the Web. App
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