Life Using Second to assist your First Life

® Life Using Second to assist your First Life Jane Chandler (RL) / Lane Erde (SL) Jonathan Crellin (RL) /Jack Salyut (SL) School of Computing & The Ex. PERT Centre http: //secondlife. com

What is Second Life? • • • A virtual world Rich, graphical, 3 -D environment Real people represented by avatars Chat, IM and voice communication Content is user created Audio, video and web streaming

How do I use it? • Create an account (which can be a free account or a premium account at around US$10 a month) • Check the pc hardware requirements • Download the client to your pc or a memory stick • Start using it

Photos from Linden Labs

Commercial Uses of SL • Holding meetings – CNBC: Conferences Go Virtual http: //www. cnbc. com/id/15840232? video=1047748741&play=1 • • Running simulations Training Brand awareness and experimentation Immersive workspaces

NMC Conference Room

Bank interior Photos from Linden Labs

BP Service Station THE BP MAGAZINE Issue 3 2007 http: //www. bp. com/liveassets/bp_internet/globalbp_uk_english/reports_and_publication s/bp_magazine/STAGING/local_assets/pdf/bp_magazine_issue_3_2007_virtual_life. pdf

BP Graduation “EXECUTIVES from BP will tomorrow take part in a `virtual' graduation ceremony at Manchester Business School in the 3 D world of Second Life … Boss Dom Raban said: "It would be almost impossible for 18 of BP's senior executives who are spread across the globe, to take part in a traditional awards ceremony. "By holding it virtually, we have made it possible for them to be rewarded for their achievements with minimal disruption, saving time and money as well as reducing environmental impact. " Manchester Evening News: February 16 th 2009 http: //www. manchestereveningnews. co. uk/news/technology/s/1096928_virtual_graduation_cere mony

3 rd v. Business Expo – May 2009 • v. Business Expo – Linked. In • “Small startup companies as well as global 1000 giants are recognizing that virtual environments can help improve the bottom line, by reducing costs and increasing revenues by extending reach to customers. The signs are clear: Virtual Worlds @ Work is becoming standard business practice, and the v. Business Expo is a great way for any company to easily take advantage of these emerging opportunities. ” Eilif Trondsen, Ph. D. , Director, Virtual Worlds @ Work, SRI Consulting Business Intelligence quoted on http: //vbusinessexpo. com/

3 D Learning, Training and Collaboration • “Companies [that] are using 3 D environments can also strengthen their communication internally with employees and externally with customers and business partners. 3 D Training, Learning and Collaboration focuses on best practices for large-scale enterprises adopting 3 D virtual worlds for such efforts. ” • http: //www. 3 dtlc. com/index. html

Links to Companies in SL • Crescendo Design: http: //www. crescendodesign. com/virtual • BP: http: //www. bp. com/sectiongenericarticle. do? cate gory. Id=9019985&content. Id=7036549 • The IBM Business Center: http: //www. ibm. com/3 dworlds/businesscenter/us/ en/

Entrepreneurial Uses of SL • • • Small Businesses Buying and selling land Content Creation Entertainment Education

Land Transactions • Anshe Chung (SL) / Ailin Graef (RL) has L$ holding worth over US$1 m with 30+ full time employees • Buys, sells and leases land • Adds value by customising/theming estates then leasing out parcels on land on the estates • Design skills, people skills, graphics skills

Content Creation • • Clothes Buildings Vehicles Furniture Skins Scripts Shops – n. b. IP rests with the creator in SL Graphical design skills, programming skills, selling skills Photo from Linden Labs

The Java Shop in Godric's Hollow By grayceeshepherd

The Java Shop in Godric's Hollow By grayceeshepherd At the American Apparel shop in Second Life By matteopenzo

The Java Shop in Godric's Hollow By grayceeshepherd At the American Apparel shop in Second Life By matteopenzo Shopping is a jungle in Second Life 2 by J 0@nn@

And away from work … • • • Nightclubs – DJs and musicians Games eg Tringo Bars Museums and Art Galleries Plays “Tourist attractions”

Education • • • Discussions Lectures Simulations Exhibitions SLOODLE

Some Statistics

End of the month L$ held by residents

Video Clips • Brands in Second Life http: //www. secondlifevideo. com/item/VLL 11 K 42 NX 56 R W 3 M • Introduction to Second Life http: //www. secondlifevideo. com/item/T 3 LKQP 54 MX 4 MR Y 8 W • Watch the World(s) http: //youtube. com/watch? v=Lx. VDVgg. Lqs. A • The making of Suzanne Vega's Second Life Guitar http: //youtube. com/watch? v=b. QL 8_HB 1 Ht. Q • Doing Business in Second Life http: //nmc. vodpod. com/video/223726 -doing-business-insecond-life? c=sort. latest • How to make a gift box. . . happy holidays! - SL Tu. TORial http: //youtube. com/watch? v=876 ww. Yv 6 Tf 0

Books • The Entrepreneur's Guide to Second Life: Making Money in the Metaverse by Daniel Terdiman (2007) John Wiley & Sons ISBN-13: 978 -0470179147 • I, Avatar: The Culture and Consequences of Having a Second Life by Mark Stephen Meadows (2008) New Riders ISBN-13: 978 -0321533395 • Second Lives Tim Guest (2007) Hutchinson ISBN-13: 978 -0091796570 • Creating Your World: The Official Guide to Advanced Content Creation for Second Life by Aimee Weber, Kimberly Rufer. Bach & Richard Platel (2007) John Wiley & Sons ISBN-13: 978 -0470171141

Websites • http: //secondlife. com/ • Joining SL: http: //docs. google. com/Doc? docid=ddpfmbxr_683 gt 5 h 2& hl=en • “Publicising my Business” http: //secondlifegrid. net/gettingstarted/publicity • “How Organizations Use The Platform” http: //secondlifegrid. net/how • “Economy” http: //secondlife. com/whatis/economy. php • Enterprise 3. D Living and Working in Virtual Worlds http: //www. slideshare. net/rooreynolds/enterprise-3 dliving-and-working-in-virtual-worlds/

Blogs • Wagner James Au’s New World Notes http: //nwn. blogs. com/ • Metanomics http: //metanomics. net/ • NMC Campus Observer http: //sl. nmc. org/ • Second Life Research http: //secondliferesearch. blogspot. com/ • Intellagirl’s Ubernoggin http: //www. ubernoggin. com/ • Business Communicators of Second Life http: //freshtakes. typepad. com/sl_communicators/ • Second Life Business Brief http: //slbrief. com/ • IBM’s Roo Reynold’s and Ian Hughes’s eightbar http: //eightbar. co. uk/