Life is Why Presented to Insert Supporter name

Life is Why Presented to {Insert Supporter name or logo} Month 2019 1

AHA’s Legacy of Impact OUR BRAND Our 2020 Impact Goal To improve the cardiovascular health of all Americans by 20%. #1 Health Nonprofit Brand of the Year (Equi. Trend Survey, 2013) OUR REACH 92% Name Recognition among consumers (Brand Tracker, 2014) Helped 4, 000+ employers build/maintain healthy workplaces Reduced CVD mortality by 70% since 1968 volunteers & supporters in 156 offices OUR RESULTS Funded 14 Nobel Prize-winning scientists, including 10 who won for research supported by AHA 40 M+ 3, 000+ Staff 20 B+ annuals media impressions OUR REPUTATION #1 most trusted by consumers to decide if a product is healthy (more than FDA or USDA) Innovative changemakers known for: Workplace Health Achievement Index

Our Local Impact in {city name} Field Staff: Customizable slide to enter in local impact specific to your market; slide can be removed, if preferred.

Our Continued Need Heart disease is the No. 1 cause of death in the U. S. and stroke is the No. 5 cause. Risks 83 % 72 % 58 % Facts believe that heart attacks and strokes can be prevented but aren’t motivated to do anything. 1 of every 3 deaths in the United States is caused by heart disease or stroke. of Americans don’t consider themselves at risk for heart disease. Every year, an estimated 785, 000 Americans will have their first heart attack, and 470, 000 will have another. put no effort into improving their heart health. Statistics from the American Heart Association/American Stroke Association. American Heart Association. 4/12 DS 5479 Heart attacks affect more people every year than the population of Dallas, Texas.

Becoming a Life is Why Supporter

The Power of Collaboration JOINT IMPACT BUILDS TRUST AND CONFIDENCE ENHANCES BRAND EQUITY CSR leads to improved employee retention and organizational commitment, makes the company more attractive to potential employees and creates better employee engagement and performance. 5 Americans say they are also more likely to trust (90%) and would be more loyal (90%) to companies that back causes. 3 U. S. consumer likelihood to opt for brands associated with a cause, given comparable price and quality, has jumped from two-thirds of the population in 1993 to nearly the entire population in 2013. INCREASES BUSINESS GROWTH CONSUMERS CARE Three-quarters (78%) of Americans would tell others to buy products from purposedriven companies and nearly as many (73%) would share information or stories about that company. 1 On average across retail sectors, consumers say they feel positively about the retailer after they are asked to donate at the register. 4 1 2018 CORPORATE SOCIAL RESPONSIBILITY LEADS TO EMPLOYEE SATISFACTION Turnover dropped by 57% in employee groups most deeply connected to their companies’ giving and volunteering efforts. 2 Cone/Porter Novelli Purpose Study 2 Benevity Engagement Study | 2 Cone Communications Employee Engagement Study | 32017 Cone Communications CSR Study at the Register study by Catalyst | 5 Conscious Company Media: 6 WAYS CORPORATE SOCIAL RESPONSIBILITY BENEFITS YOUR EMPLOYEES 4 Revelations

About Life is Why™ (LIW) is a consumer marketing platform designed to drive foot traffic, increase sales, promote consumer and employee engagement as well as goodwill throughout our communities. Life is Why provides your company: • Unparalleled mission, brand credibility and trust to build goodwill with your employees and consumers • Turnkey activations, with the opportunity to customize, co-brand tailor campaigns to ensure maximum impact • No cost materials shipped directly to your store • Employee engagement & volunteer opportunities • Ability to show tangible impact in your local community

In-Store Activation Pin-pad donation ask at the credit card pin-pad are typically 500%+ higher than a simple register donation ask alone Paper Heart Sales: $1/$3/$5/Custom Round-Up at the register Mobile payment technology such as Apple Pay, etc.

Online & Mobile Activation Direct donation widget on mobile app, website, and e-mail or social communications Example Activation: To align with their national LIW campaign, AT&T hosted a text to give banner advertisement on their consumer website.

Co-Venture Item designed to raise awareness & funds for the American Heart Association. AHA recommends an existing item that sells well instead of creating a custom item to align with cause marketing best practices. Example Activation: Kendra Scott designed five specialty pieces with 20% of proceeds benefiting AHA. They supported the campaign with in-store and influencer events in select markets Dollars Raised $200, 000 ($150, 000 Guaranteed Minimum; $50, 000 from In-Store Events)

{Company} & LIW

Customized Activation Ideas Field Staff: Use this slide to paint the picture of what the company’s campaign could look like.

Optional Slide Insert case study of similar business, quotes from executives, etc. Please check the LIWWG Share Point Folder for case studies and other resources that can be inserted. This pitch deck is simply a sample to get you started and should be highly customized to meet your potential supporter where they are. Think about your supporter’s goals, and highlight examples that align with their business objectives. This could include: • • • Marketing & Brand Recognition Employee and Volunteer Engagement Aligning with AHA’s brand Building a culture of philanthropy within their workforce Supporting the local community If you are unable to find what you are looking for in the resource library, please use the national field corporate relations team as a resource.

Thank You. Name | With your support, we can help to bring lifesaving scientific discoveries to life, educate more people on their risk factors, train more bystanders in CPR, aid underserved populations and become a relentless force, for a world of longer and healthier lives. Phone Number | Email Address