LIBRARY SWOT James Mc Dish not his real

LIBRARY SWOT James Mc. Dish (not his real name) 1

Library SWOT Agenda u Welcome and Housekeeping for meeting u Attendance record u Define parameters of the SWOT u Break into groups 10 mins u Report back u Where to from here… 2

Overview u SWOT Strengths, Weaknesses, Opportunities and Threats. n n Meeting divides into four equal groups to brainstorm and write down ideas on one of the SWOTs. Discussion areas: Library Skills, Services, Products and Changes in the Environment (both internal and external). 3

STRENGTHS u Consider: n n What do we do better as a library than our competitors? Which services are popular? 4

WEAKNESSES u What services or products do students or staff need to go elsewhere for, what have we missed? 5

OPPORTUNITIES u What new trends or issues can we tap to develop the library’s support and growth? u Are there any services not yet being offered that are worthy of investigation? 6

THREATS u What factors might threaten the library’s ability to deliver the best services in the best way? 7

Where to from Here… u Collation of information will form the first step of our situational analysis. n Reference: Welch, L. 2006, “Groundwork: A situation analysis”, in The other 51 weeks: A marketing handbook for librarians, Centre for Information Studies, Wagga pp. 25 -43. 8

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